Putting the planet first is one of our core values here at Cult Beauty HQ. Proof? Our Cult Conscious initiative – our long-term commitment to encourage transparency in the beauty industry. It makes sure the positive impact of your favourite products are clearly labelled – and that you know your purchase stands for something. There’s also Recycle Me – our plan to offset the impact of beauty obsession by processing typically tough-to-recycle materials (think plastic jars and tubes, mascara and eyebrow gels, plastic lip products – the list goes on). These are just the first of many steps we hope to take towards protecting Planet Earth…
Talking of Planet Earth, we’re, of course, first in line to celebrate Earth Day! Falling on April 22nd every year, it’s a global event that demonstrates support for environmental protection and highlights an unwavering commitment to end plastics for the sake of human and planetary health.
How can you play your part? Why not refill your favourite formulas (and reuse the original bottle) rather than buying a whole new product? It not only saves on plastic production and cost but helps curb your use of plastics. So, if you’re trying to make a step towards planet-conscious buying habits with less waste, look no further – we’re (re)filling you in on our refillable beauty, from hair care heroes to the very best of fragrance, so you can shop consciously, with confidence…