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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIEVE
Frequently Bought Together
from £42.00
Add both to basketVIEVE Modern Matte Lipstick 3g (Various Shades)
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£23.00
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4 instalments of £5.75 with clearpay Learn more
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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIEVE
Frequently Bought Together
from £42.00
Add both to basketCustomer Reviews
Top Customer Reviews
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Vieve
Long lasting wear and not drying at all
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Beautiful formular
Matte but so comfortable! Cherubs kiss is my favourite neutral but slightly cool toned pink! Love it for winter and summer and find it so lovely on the lips
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Great lippy
Really nice texture and long lasting. Perfect for that 90s nude lip. Lovely packaging too
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Pigment pigment pigment
The highest pigment ever, so long-lasting too
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A little gem 💎!
I have only discovered this brand recently being late to the party. I absolutely love this formula, matte but comfortable and play well with glosses. I can't wait to see more shades added in.
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Love it!
A flattering shade with great staying power. The magnetic lid is also a game changer.Â
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good blue-toned red
I bought this lipstick in the shade Muse, which is a blue-toned red. The colour is beautiful and strongly pigmented and the packaging feels luxe. There is a strong vanilla/ sweet scent which is something to bear in mind if you have allergies or can't deal with scented products. The wear time is good and this is quite a comfy matte formula- it glides on easily and doesn't dessicate my lips by the end of the day. I would happily but this again.
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Great texture
A great texture, colour is too brown for me personally but lasts long timeÂ
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New favourite
I purchased the limited christmas set, which is no longer available, to try as it came in a smaller size. It was my first time using any Vieve product and bought this to replace a Pillow Talk I lost. I would definitely purchase the full size or other colours after trying this - love how it looks and lasts long on lips without being drying.
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Faulty
This was the first lipstick I bought from Vieve - the first of many, I had thought, as the colours in this range are gorgeous and Brat did not disappoint. However, as other reviewers have said, the lipstick bullet detached after one use, which has made me reluctant to purchase another one. Please address this issue Vieve, then you can give Charlotte Tilbury a run for her money!
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