It all started back in 1996 in Wende Zomnir’s Laguna Beach bungalow. Deciding that the beauty industry needed a serious shake-up, she was tired of seeing only pink in every {make up} line and set out to disrupt the beauty world. And she did! Starting out with bold, statement colourful make up for women and men, the goal was to turn beauty standards on their head and break through with something totally different that allowed everyone to create their own version of ‘pretty’. Now, as an {Urban Decay} {Naked Palette} is sold every seven seconds around the world, the brand has made its mark on the industry and continues to captivate beauty lovers with bold make up that lasts all day and night.
Making cosmetics fun, Urban Decay is packed with statement make up options for every style and look. It’s still all about eyes, so you’ll find all types of {eye make up} from palettes and eyeliners to mascara. Get the perfect base for your unique make up look with the {complexion} collection and find {lips} products to finish every look with a bang. Don’t forget the brand’s famous {setting sprays} to make sure your make up holds for as long as you need it!
Bursting into the beauty world, the Urban Decay {Naked palettes} are one of the most well-known items in the brand’s collection. Designed to be your must-have colours that can bring together any and all looks, the goal with Naked was to reinvent neutral make up and make it fun. The Naked collection has evolved and you’ll find everything from classic neutral and pink hues to the rich and smoky {Wild West Eye Shadow Palette}.
If your make up collection is craving a bold update, head straight over to the {Urban Decay} make up collection at Cult Beauty. Not sure which products are for you? Our Cult Concierge beauty experts offer up their top recommendations on products and answer your most-asked questions.
BEST URBAN DECAY PALETTES