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After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Enriched with this patented protein, this weightless, moisture-enhancing mousse helps to condition, hydrate and define styles as well as aiding repair. Rich and creamy, the luxurious formula grants a smooth, nourishing feel and boosts shine – it’s great for curls and waves alike.
A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, Virtue’s Moisture-Defining Whip is a moisturising mousse that nourishes, hydrates, conditions and defines your style. Delivering touchable definition for textured hair, the rich, creamy, luxurious mousse breaks instantly into hair for a smooth finish with enhanced shine. Gotu kola (a multi-tasking Indian herb) promotes strength, smoothness and lustre, baobab seed oil gives rich moisture to dry, damaged locks and lemon essential oil revitalises scalp and senses. Scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf and bright lemon essential oils, this is a gift from the hair care gods.
Shake bottle well. Dispense a golf ball size dollop of product into palm. Rub hands together and scrunch into towel-dried hair, from ends to roots. Let air dry or diffuse.
Aqua (Water, Eau), Hydro uorocarbon 152a, PEG-40 Hydrogenated Castor Oil, PVP, Cetearyl Alcohol, Para num Liquidum (Mineral Oil, Huile Minérale), Alpha Keratin, Panthenol, Centella Asiatica Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Petrolatum, Glycerin, Fragrance (Parfum), Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Caprylyl Glycol, Butylene Glycol, Ethylhexylglycerin, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Sodium Hydroxide, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, BHT, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hydroxycitronellal, Limonene, Linalool
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