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    PureologyHydrate Shampoo<p>Some shampoos can strip hair of delicate oils and colour &#8211; but Pureology&#8217;s Hydrate Shampoo does the opposite, infusing thirsty strands with intense hydration while gently cleansing. Completely sulphate-free, this concentrated, moisturising shampoo is perfect for use on dry and coloured hair, cleansing with a rich lather that refreshes without stripping. Advanced hydrating micro-emulsion technology revitalises dryness and enhances colour radiance, while jojoba, sage and green tea condition. Multi-weight proteins of soy, oat and wheat help to strengthen, rebuild and repair damaged locks and Pureology&#8217;s exclusive AntiFade Complex protects colour vibrancy. 100% vegan, the formula is naturally luscious, soothing both scalp and senses with a signature aromatherapy blend of ylang ylang, bergamot and patchouli. A fail-safe favourite that you won&#8217;t want to wash your hair without.</p>PGY001123578844860523155 stars, based on11 reviews 19.95Cult BeautyNew

    Pureology
    Hydrate Shampoo
    ( 250ml )

    £19.95
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    • Why it's Cult

      Gently cleanse dry or coloured hair (without stripping strands) with this sulphate-free, concentrated moisturising shampoo. Infusing thirsty locks with essential hydration, it revitalises hair and enhances colour radiance with conditioning jojoba and green tea, while also strengthening with multi-weight proteins of soy, oat and wheat. Like all of Pureology’s luscious formulas, this shampoo is 100% vegan and scented with a signature aromatherapy blend (containing ylang ylang and bergamot) to soothe scalp and senses. 

    • Description

      Some shampoos can strip hair of delicate oils and colour – but Pureology’s Hydrate Shampoo does the opposite, infusing thirsty strands with intense hydration while gently cleansing. Completely sulphate-free, this concentrated, moisturising shampoo is perfect for use on dry and coloured hair, cleansing with a rich lather that refreshes without stripping. Advanced hydrating micro-emulsion technology revitalises dryness and enhances colour radiance, while jojoba, sage and green tea condition. Multi-weight proteins of soy, oat and wheat help to strengthen, rebuild and repair damaged locks and Pureology’s exclusive AntiFade Complex protects colour vibrancy. 100% vegan, the formula is naturally luscious, soothing both scalp and senses with a signature aromatherapy blend of ylang ylang, bergamot and patchouli. A fail-safe favourite that you won’t want to wash your hair without.

    • How to use

      Apply a penny-sized amount to wet hair and lather. Rinse. Repeat if necessary. 

    • Full ingredients list

      Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Sodium Isethionate, Coconut Acid, Parfum / Fragrance, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Sodium Chloride, Amodimethicone, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Carbomer, Linalool, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Glycerin, Limonene, Trideceth-12, Geraniol, Benzyl Alcohol, Sodium Benzoate, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Phenoxyethanol, Sodium Acetate, Salicylic Acid, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Isopropyl Alcohol, Ci 60730 / Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Citric Acid, Benzophenone-4, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Tocopheryl Acetate, Ascorbic Acid, Butylene Glycol, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Camellia Sinensis Leaf Extract, Melanin, Pentylene Glycol, Rosa Centifolia Extract / Rosa Centifolia Flower Extract, Tocopherol, Ethylhexylglycerin, Aloe Barbadensis Extract / Aloe Barbadensis Leaf Extract, Sodium Hydroxide

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    Reviews
    Pureology - Hydrate Shampoo

    Pureology Hydrate Shampoo Reviews

    Not a fan
    I enjoyed it when I tried it as a sample and then few months later I bought the actual shampoo and conditioner and I absolutely dislike it. It leaves some sort of greasy film. I feel like i need to wash it the next day. I'm gonna try again for the third time but I honestly dislike it. It doesn’t clean your scalp much either.
    Ok shampoo
    Its a good shampoo not a great.. Hair s not completely smooth.. Will not repurchase.
    Like it but do not love it
    Overall it is a pretty okay shampoo. The first few times you use it would have quite impressive result. It makes your hair smooth and easy to comb. However, it did not impress me at all afterwards. It is a bit marginal to consider repurchase.
    Love It
    I love this shampoo, The hair is soft and shiny.
    Love This Shampoo
    Incredibly Hydrating. Leaves my hair soft, silky and extremely manageable. I need far less styling products. Love that it’s sulfate free. Keeps my color going too.
    Loved it
    Perfect and so soft.
    Shampoo+Conditioner
    I've picked this randomly as a sample, well - pretty much just read "hydrate shampoo" and went for it, had no idea it's a purple shampoo. My hair isn't coloured, it's warm toned medium-dark brunette and I had no previous experience with purple or blue shampoos, just never thought it's a thing for my hair. While using up a sample of this + conditioner in a few times I've spontaneously realised this made a difference of actually removing the red tinge from my hair, it really is that obvious and I think I'm going to maintain this effect because I think it's flattering. I literally feel like I have new hair colour. I'm super late to the party but happy to have realised it's not only a thing for blonde & coloured hair. Now, other than that I think it's an okay shampoo, it does what it claims, it's not drying, just don't think it's ideal for my fine hair, which isn't that thick either, because it makes it slightly limp. I think other hair types could get what they're looking for out of it.
    Gooood
    Definitely hydrating shampoo. Leaves your hair bouncy and shiny.
    Best!!!
    Tried it in miniature. Wonderful shampoo! After applying the hair silk, the smell is delicious! Wonderful.
    Life Changing!!!
    My hair isn't colour treated but is damaged from heat styling. This shampoo made my hair soooo soft, light manageable and overall beautiful! It doesn't weigh the hair down and does an amazing job of cleaning the hair without stripping. It smells like LUSH's Karma fragrance if you're familiar with that. Highly recommended.
    The Best
    This shampoo was recommended by my hairdresser. I'd just had my hair coloured and it was dry and I was worried about the colour fading. I literally shampooed once with it, and it instantly healed my hair and weeks later my colour is still vibrant. It is absolute perfection, like so many other customers said, I doubt I will ever use another shampoo again.
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