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    IT CosmeticsLove Is The Foundation Brush<p>Your foundation only deserves the best and there's no better partner than IT Cosmetics' Love is the Foundation Brush! A must-have in the arsenal of <em>all </em>IT girls and guys, this pink perfecter poses the question: what better way to practice self-love <em>and </em>ace your base than with a heart-shaped foundation brush? </p><p>Poised atop the streamlined, confetti-patterned handle are densely packed and wonderfully soft bristles in an adorable heart shape. Love is in the hair, too &#8211; the bristles are cruelty-free and won&#8217;t shed (hurrah!). Pairing perfectly with liquid, cream and powder foundations, it grants even, streak-free coverage with ease. Though our love for the must-have tool is eternal, this Love is the Foundation Brush is limited edition, so snap it up before it&#8217;s too late!&nbsp;</p>ITC1322463236059725946865 stars, based on33 reviews 30.00Cult BeautyNew
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    IT Cosmetics Love Is The Foundation Brush

    IT Cosmetics
    Love Is The Foundation Brush

    £30.00
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    • Why it's Cult

      Previously a US exclusive, we're proud to announce the arrival of the utterly adorable heart-shaped Love is the Foundation Brush. Pretty in pink, this limited-edition number has an ever-so-adorable, confetti-patterned handle that looks as if it’s hopped right out of Elle Woods’ make up bag. Plus, as chihuahua-loving Elle would certainly appreciate, the brush hairs are cruelty-free! When you set your heart-shaped make up brush on something, it won’t let you down. What it will do is apply your favourite liquid, cream or powder foundation effortlessly and evenly, without a streak in sight.

    • Description

      Your foundation only deserves the best and there's no better partner than IT Cosmetics' Love is the Foundation Brush! A must-have in the arsenal of all IT girls and guys, this pink perfecter poses the question: what better way to practice self-love and ace your base than with a heart-shaped foundation brush?

      Poised atop the streamlined, confetti-patterned handle are densely packed and wonderfully soft bristles in an adorable heart shape. Love is in the hair, too – the bristles are cruelty-free and won’t shed (hurrah!). Pairing perfectly with liquid, cream and powder foundations, it grants even, streak-free coverage with ease. Though our love for the must-have tool is eternal, this Love is the Foundation Brush is limited edition, so snap it up before it’s too late! 

    • How to use

      Buff in your base using circular motions for natural-looking coverage.

    • Full ingredients list

      Brush Hairs: Polybutylene terephthalate (PBT)

      Ferrule: Acrylonitrile Butadiene Styrene plastic (ABS)

      Handle: Petg plastics (PETG)

      Filled with: alkane(C10-C13)

      Confetti: Polythylene terephthalate (PET)

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code ITC132

    Reviews
    IT Cosmetics - Love Is The Foundation Brush

    IT Cosmetics Love Is The Foundation Brush Reviews

    So nice!
    I’m a bit of a makeup noob and didn’t really understand how one brush could really be better than another and usually use a sponge, but this is suuuuuch a nice brush, very soft and leaves such a nice finish!
    PERFECT
    Excellent brush easy to use.
    Pretty and good
    It's a great size, good bristles, very soft and just as pretty as you're expecting. Definitely worth buying. Actually I might get another...
    A Beautiful Brush!
    I love, love, LOVE this heart-shaped foundation brush. The bristles are super soft and comfortable to use, it blends my foundation flawlessly and looks utterly adorable with the floating confetti hearts in the handle. A fantastic and fun design whilst also being high quality. What could be better?
    Beautiful
    I still have not used but the brush is beautiful and the bristles are very soft. I cannot give my opinion yet on what it's like using with my foundation because it arrived only a few days ago, and I haven't tested it out yet.
    Love it!
    Such a beautiful brush, perfect density (slightly denser than the heavenly luxe complexion perfection brush #7) so extremely minimal streaking and the dome, rounded head is perfect as I don't like flat foundation brushes. The design is gorgeous!
    So disappointed
    I bought this brush and was so excited to use it! I won’t lie it’s a fantastic foundation brush, but after a few washes all the bristles came out. I’m so disappointed and would expect a £30 brush to hold up better when washing. I guess that’s £30 down the drain (sigh)
    Best Foundation Brush Ever!
    I fell in love with this brush. It spreads my foundation so evenly and the softness, oh... Don’t sleep on it!
    Best foundation brush
    I've finally got my hands on this wonder! I've heard only good things about it and now I know they're all true. Amazing foundation application. Totally recommend!
    Love is this brush!
    What a stellar brush! So soft and makes it so easy to blend. It’s mega cute and makes putting on foundation so easy especially in areas like round nose. Love it! ❤️
    Love It!
    Amazing brush! I purchase this every single year!
    Beautiful Brush
    I have been eyeing this brush for the longest time but was unable to get my hands on it... Once I found it at Cult Beauty I could not resist... & let me just say it does not disappoint... The brush is so soft! I love it!
    Love it
    I’ve been waiting for this brush for so long and it’s amazing. Blends amazingly so happy with this.
    Best brush E-V-E-R
    This brush is not only the best on the market, it's the cutest too! Large heart shaped head which covers your face in your favourite foundation in no time, no streaks!! Honestly!! Clear handle with beautiful little sparkly hearts floating around, only quibble would be they could have put a few more sparkles in there. Also some of the proceeds go towards Breast Cancer (?) so its a win-win!!! It is expensive but for the donation reasons alone I had to buy it. No disappointments at all
    Brush good, Glitter a dissappointment
    Brush itself is good, but the Glitter is Always Just in the bottom - so sadly it's a clear handle with some Glitter you can move from Side to Side.
    It's The Round Top
    I was so happy when this came available on Cult Beauty. It's the round top version which is great and its a lovely foundation brush. It looks so nice and it hasn't disappointed. Cult Beauty got it to me super quick as always.
    Game changer!
    This brush is great! I had been thinking about purchasing the star brush but went for this one instead. It’s a really good density of bristles, I don’t feel like I’ve lost half of the liquid foundation to the brush roots and it leaves no brush streaks what so ever when applying - 100% recommend.
    Great brush but perhaps a bit overhyped?
    I finally got this brush after hearing beauty Youtubers rave about it for the past years. This isn't my first It Cosmetics brush (I have the double-ended foundation/concealer brush) so I expected similar quality. The brush works well in blending out foundation and I even use it for under the eye too. Will this brush dramatically improve your makeup game? Probably not... Buuut, it is a great foundation brush in a fun design!
    Love this brush!
    This is the rounded top one and not the flat top, for anyone like me who was searching to make sure it was the right one. The brush is as amazing as everyone says, leaves a beautiful finish!
    Amazing!
    Excellent quality!
    The Best Foundation Brush
    This is the best foundation brush I've ever tried. It blends liquid and cream foundations seamlessly, it's very easy to clean, and the cute design with the floating hearts in the handle is just lovely!
    I like it!
    I thought a long time about buying this brush and I am not disappointed. I don't usually apply my foundation with a brush so I don't know if this one is the best brush in the world, but it blends the foundation/ bb cream/ concealer nicely, is very soft and it looks lovely! The price is quite high though, that's why I am not giving it 5 stars :)
    Worth The Hype
    I have my eyes on these limited edition brushes every year they came out, but I never got the chance to get my hands on any of them. When I saw them on Cult beauty, I HAD to get one, and thankfully they were not sold out because they always are as they are so raved about and praised by so many people. After trying the brush out myself, I get why everyone gushes about it. You need one in your collection as it is the only foundation brush you will always keep reaching for. It will replace all of your other base brushes and maybe your beauty sponges as well. It is THAT good.
    Good brush
    I had waited ages for this brush to be available in the UK and I’m not disappointed. It’s a very good brush for your foundation although could be softer and cheaper as I have other brushes just as good that are cheaper. Still glad I have one in my collection.
    Best foundation brush!
    Love it <3
    Good for some
    The brush is very beautiful, no doubt. It's the domed shape (AKA the good shape). It's perfect for a stick foundation. Too big for undereye blending for me. Now the price is a bit high in my opinion but you only buy it once so...
    Wow
    I had heard so many great things about this brush. I never thought I would use it every day. Amazing!!!
    Effective
    Great brush to apply foundation or concealer. The hairs are stiff enough to grant a nice coverage, while still feeling soft and gentle on the skin. It's also aesthetically pleasing, and the heart shape really helps you to apply product in trickier spots (example: sides of the nose). Made its way to my favourite top 5 brushes in my collection!
    Brush bristles are a bit prickly
    The brush blends out the foundation pretty good but the brush bristles are a bit prickly so it's not very comfortable to use it.
    The best brush I have ever used
    It is practical, the foundation doesn’t remain on the brush like with previous brushes, with a small amount of foundation you do your make up easily. Also, I loved this girly design, it worths.
    Very surprising
    I’m a die-hard beauty sponge fan but I had heard for a while about this IT cosmetics heart brush that was meant to be the best foundation brush. I took a risk and decided to purchase it after lots of debate... what can I say it’s fantastic and as good as a sponge. This is a purchase you won’t regret
    Great brush
    There's something special about this brush and the shape of it that makes your foundation look flawless. I've heard about it for years mostly from KathleenLights on youtube, so I ordered it and I completely understand the hype. It's also so pretty to look at and really feels like a high-quality brush.
    It's the round top!
    When I ordered this I was scared the flat top version would arrive, but it's the original round top that came out a few years ago! Such a lovely foundation brush!
    See all 33 reviewsHide 28 reviews

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