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Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. Battling brassiness? Here to transform your tresses is the Bust Your Brass Cool Blonde Repair Shampoo (275ml), a clarifying cleanser that strengthens, repairs and brightens hair.
Wave bye-bye to brassy hues with the Bust Your Brass Cool Blonde Repair Shampoo (275ml) from amika.
Formulated with ultra-violet pigments, quinoa protein and plant butters, this nourishing formula works to counteract yellow and brassy tones while delivering a heavy dose of hydration. It's also infused with the brand's patented Bond Cure Technology (an innovative complex that targets hydrogen bonds in hair) to minimise breakage caused by environmental stressors. The result? Brighter, blonder strands with a soft, sleek finish.
Massage a small amount through wet hair focusing on the roots. Rinse.
Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, Peg-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-Pca Dimethicone, Butylene Glycol, Disodium Edta, Disodium Peg-12 Dimethicone Sulfosuccinate, Peg-55 Propylene Glycol Oleate, Peg-12 Dimethicone, Peg-150 Distearate, Peg-150 Stearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Polyethylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Stearic Acid, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Ext. Violet 2 (Ci 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Amika
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
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4 instalments of £9.00 with clearpay Learn more
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Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. Battling brassiness? Here to transform your tresses is the Bust Your Brass Cool Blonde Repair Shampoo (275ml), a clarifying cleanser that strengthens, repairs and brightens hair.
Wave bye-bye to brassy hues with the Bust Your Brass Cool Blonde Repair Shampoo (275ml) from amika.
Formulated with ultra-violet pigments, quinoa protein and plant butters, this nourishing formula works to counteract yellow and brassy tones while delivering a heavy dose of hydration. It's also infused with the brand's patented Bond Cure Technology (an innovative complex that targets hydrogen bonds in hair) to minimise breakage caused by environmental stressors. The result? Brighter, blonder strands with a soft, sleek finish.
Massage a small amount through wet hair focusing on the roots. Rinse.
Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, Peg-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-Pca Dimethicone, Butylene Glycol, Disodium Edta, Disodium Peg-12 Dimethicone Sulfosuccinate, Peg-55 Propylene Glycol Oleate, Peg-12 Dimethicone, Peg-150 Distearate, Peg-150 Stearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Polyethylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Stearic Acid, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Ext. Violet 2 (Ci 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Amika
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
from £59.00
Add both to basketCustomer Reviews
Top Customer Reviews
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Fantastic for blonde highlights
This shampoo is excellent. It keeps my highlighted hair bright and removes any brassiness. It’s also very nourishing. I have fine curly hair & it puts moisture back into my hair without overloading it. Highly recommended. I previously used another premium organic blonde tone shampoo which was good but this is much better.Â
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Fave purple shampoo
Gives a lovely bright blonde, not too ashy, and doesn’t dry out the hair! Lovely
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ummm
I’ve reviewed this product when I first bought it. However, I’ve been using this shampoo for months now, I can safely say I won’t ever repurchase it. After my 3rd use I noticed it started drying my hair out and causing sooo many split ends despite me using bond repair serums, regenerating hair masks and hair oils. I stopped using it and my hair went back to normal. My mother had the same experience as well!!! My friend also had the same experience so it’s definitely not genetics. You can get better purple shampoos, I did NOT like this one.Â
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Really boosts my blonde
Absolutely amazing. Not drying at all like other purple shampoos. Really brightens my blonde.Â
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new favourite
As someone who loves having very cool toned blonde hair, this shampoo is a must. I've tried SO many different ones and have found this one to be the best. It's reasonably priced in comparison to others, smells lovely and doesn't dry my hair out... not to mention that it actually helps remove the warm tones out of my hair.
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Good purple shampoo
I have long, highlighted hair that gets a little dry. This shampoo brightens my blonde without stripping. It does stain a little but not for long.Â
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new fav
Finally I have found a purple shampoo that doesn’t leave my hair dry. The pigments are super rich and it instantly neutralised the brassiness on my highlighters. Totally worth the try!
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Best purple shampoo
Agree with others this is the best purple shampoo I’ve used including trying more expensive brand - doesn’t dry my hair out and keeps my hair bright (have balayaged hair)
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Amazing
My hair feels so soft. This product does not dry my hair out at all unlike other shampoos. A god send. All amika products have exceeded my expectationsÂ
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Does what it’s supposed to do.
This toning shampoo is really nice. Has a pleasant scent,doesn’t irritate my scalp and cancels yellow tones really well even when left on the hair  for little time.Â
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