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    Vita Liberata

    Alyson Hogg founded Vita Liberata in 2003, having grown tired of products that promised the world and then failed to deliver. The perfect choice for the discerning tanner (not you Mr. Winton) each formula is brimming with natural ingredients and free from the dreaded, tell-tale DHA smell. There's something to suit all skin-tones and lifestyles, whether pale and interesting, gorgeously golden, time poor or a lady of leisure. Just choose your weapon, don your mitt and get glowing.

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