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    Co-founded by visionary photographer Davis Factor - the grandson of the world-renowned Hollywood make up artist Max Factor - and born at LA's legendary Smashbox Studios, the brand believe in creating (and capturing!) double-take, iconic make up looks that not only deliver in front of harsh and unforgiving studio lighting, but in the real world too. So it's no surprise that the brand's bestselling product is the Photo Foundation Primer. Originally created to minimise the number of touch-ups needed in the studio, and to help the editorial make up looks last longer and look even better, it quickly became a fan favourite with fans too!

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