Overall it's a standard deeply clarifying shampoo. I use it once a week and it needs a conditioner afterwards. But the fragrance of it makes me buy it again and again - for me it smells like freshly cut flowers.

I’ve used both the hydrate and strength cure ranges and have absolutely loved them so decided to give this a go for something more deeply cleansing. It works brilliantly for that, it’s really clarifying. I use this once a week and that does the trick for me, however, it’s not something I would recommend to use more than that as I can imagine it to be drying but other than that it’s great for a deep clean but one that also maintains the colour of hair.

I do agree with the previous review that it is a little drying.. and it is. However, with a good conditioner, it’s not so much of an issue for me. It keeps my hair colour (others made my colour warmer) and I try and use only as much as I need, once a week. I like it enough to repurchase. Would switch if I can find something less drying.

I decided to try a Pureology shampoo based on the great reviews I've seen and chose the Purify one as I have oily scalp and colour treated hair. I'm not sure if this shampoo is too drying, but after a wash, it makes your hair feel like a bunch of tangled straw or barbed wire, only remedied by tonnes of conditioner. My hair is usually quite tangle free and smooth, so it really freaked me out. I decided to try another wash but it was the same effect. Will never use this shampoo again.