I’ve gone back to using Spotlight oral care toothpaste as I tried this and didn’t feel it helped my teeth at all 

The product is great and the design is amazing, makes me feel want to brush my teeth very often!

This is a lovely toothpaste to remove stains and whiten teeth naturally.. my husband is a smoker and this toothpaste is great to remove tobacco stains.

This is an ok toothpaste. It doesn't have a strong taste. I personally haven't seen a dramatic difference with whitening or stain removal.

This is an ok toothpaste, haven't noticed a dramatic difference as far as whitening of my teeth or removing stains.

I purchased it with no expectations and i'm impressed. No strong flavour which is exactly what I prefer and REMOVES stains!! Just ordered my second one.

Like most of the population I often find myself downing caffeine to get through the day and thanks the pandemic the kettle is very close at hand, which has meant more cups of tea and more cups of coffee. In comes MOON. I will be frank and say I wasn’t expecting much and I’ve mentioned the lack of fluoride to a nurse friend who seemed quite concerned by that but what I do is I double brush ones with this and ones for the regular toothpaste I’ve got to say this is amazing for stain removal. 

I tried this on a whim needing to take my basket spend over the free gift limit,I had zero expectations and didn't use it straight away. I have always had very sensitive gums nearly every toothpaste I've tried makes them bleed and shred I often find toothpaste overly strong too but this one is amazing! No overpowering mint flavour, really clean feeling and I'm sure it's helped lift stains too. I'll never use a duffer toothpaste again 5*

I am one to be happy with spending on toothpaste as I always think "you only get one set of teeth", typically always been a user of a black charcoal type toothpaste so at a glance this didn't shock me in any way, texture (sounds insane but something I do look out for) it foams up nicely in your mouth. Slight burn in your mouth (I mean the minty flavour), but for what it says on the packet that it helps removes stains, I can definitely agree. I am heavy on the coffee drinking club so always been one to try and look after my teeth. It's been about 3 weeks I have been using this and though my teeth don't look whiter, it has indeed maintained the whiteness of my teeth, I haven't experienced any sensitivity while using this so for that alone I would recommend it!

First time I have used an expensive toothpaste. I was mainly attracted as it was fluoride-free. It does remove stains but does not leave the teeth white completely. Also, I have sensitive teeth, I do get some bleeding.