Live Tinted’s founder, Deepica Mutyala, posted a ‘beauty hack’ video way back in 2015 that simply showed viewers how to neutralise hyperpigmentation with a lipstick. The video went viral, and it ultimately changed her life, guiding it down a trajectory that ignited Deepica’s passion for beauty – fuelling her to launch a digital community focused on inclusive, diverse beauty in 2018. Fast-forward a year, and the brand’s first cosmetic product was born: the Huestick. As diverse as its clientele, the Huestick can be used as a colour corrector to balance discoloration, as an eye shadow, as a blush or as a lipstick. Now the brand offers a curated collection of efficacious, inclusive and thoughtful formulas in a bid to connect people through beauty.