I ordered this after reading so many reviews on Cult Beauty. After using it for a week now, I'm so so glad to have ordered this. I love everything about it, the texture is just perfect for the lips, not too greasy or sticky like with other lip balms. And the best part about it for me is, it is tasteless. I am someone who eats anything on my lips, it just kind of makes it to my mouth some how, and so I love that this has no taste at all. I have some lip balms from other brands that I just couldn't stand the taste of. After a week of use, my chapped lips are so smooth and soft and it's actually enhanced my lips. I have a beautiful pout now. It really is what it says "Lip Enhancer", for real. My best way to use it is as a night lip treatment, and sometimes as a balm under my lipsticks. I just really love this, and its going to be my go to lip treatment until I find something better.