LENA

My mum worked in fashion so growing up, most of my free time was spent on the floor of a studio, poring over magazines and gazing at the likes of Kate, Naomi and Gisele who filled the pages of the early-noughties’ magazines. These images triggered a passion for make up’s transformative powers – I loved that a model could totally change her persona with lipstick and liner – and knew that I wanted to channel this beauty obsession. I’ve been working in beauty for over ten years, most recently as Cult Beauty’s Trainer, helping to keep the team clued-up about all our new and exciting arrivals. I studied Fashion and Editorial Make Up at LCF, starting out as a Make Up Artist working on shows, shoots and videos, then moved to a counter in-store giving tailored advice to the clients who wanted a product to suit their specific concerns. It was during this time that I started to swot up on how the ingredient deck could affect different skin types and set out to deepen my knowledge of skin care. I’m all about beautiful skin and the finish is only as good as the canvas; for me, a fresh, radiant base is the best way to offset my favourite red lip.