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    DavinesOI ShampooQuirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses. Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by the likes of Victoria Beckham and Jennifer Aniston. DAV03280046082355525 stars, based on13 reviews 16.50Cult BeautyNew

    Davines
    OI Shampoo
    ( 280ml )

    £16.50
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    • Why it's Cult
      Davines’s gentle, softening and voluminising shampoo is brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote – it’s 100 times richer in beta-carotene than carrots and helps to stimulate melanin synthesis (and in turn, maintain your hair’s natural pigment), while its ellagic acid content works to neutralise free radicals and thus protect against cellular damage caused by UV exposure. Incredibly nourishing, this leaves your locks feeling like silk – the cocktail of nourishing ingredients promotes hair’s shine and manageability for enviable polish, a super-smooth, frizz-free finish and incredible, salon-worthy ‘oomph’.
    • Description
      Quirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses. Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by the likes of Victoria Beckham and Jennifer Aniston.
    • How to use
      Apply evenly to hair and scalp and massage in gently. Rinse and repeat application if necessary. Rinse off thoroughly.
    • Full ingredients list
      Aqua/ Water/ Eau, Sodium Lauroyl Methyl Isethionate, Dosodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Bethaine, Sodium Lauryl Sulfoacetate, Panthenol, Parfum/ Fragrance, Benzyl Alcohol, Sodium Methyl 2-Sulfolaurate, Ppg-26buteth-26, Arcrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenethyl Benzoate, Coco- Glucoside, Glyceryl Oleate, Sodium Benzoate, PEG-40 Hydrogenated Castor Oil, Glycoldiserate, Triosodium Ethylendiamine, Dissccinate, Poylquaternium-7, Disodium 2-Sulfolaurate, Amodimethicone, Helianthus, Annuus Seed Oil/ Helianthus, Annuus (Sunflower) Seed Oil, Guar Hydroxypropyl Trimonium Chloride, C11-15 Pareth-7, Sodium Chloride, Glyceryl Stearate, Laureth-9, Trideceth-12, Glycerin, Citronellol, Bixa Orellana Seed Extract, Geraniol, Benzoic Acid.

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    Reviews
    Davines - OI Shampoo

    Davines OI Shampoo Reviews

    One of the best shampoos ever.
    I had quite a number of samples for this product but never got round to it until I ran out of my normal shampoo. Was totally surprised when I first used it and can now understand the hype! The smell can be quite overpowering for some but I'm quite used to the perfumed smell by now. My hair feels incredibly soft and not dry at all. The conditioner is not a must, but it's a 'nice to have' companion product.
    Not worth the hype
    I have balayaged, bleached hair and this just wasn't nearly hydrating enough. The smell is very strong and powdery and I found it didn't improve the texture or appearance of my hair at all. I have had better results from much cheaper shampoos.
    My Hair LOVES This!
    I'm so happy I decided to go for this Davines shampoo! My dry, flaky scalp rejects basically ANY shampoo except this one and another one I keep on rotation – this makes my hair feel SO smooth and clean; it really helps it look glossy and healthy like never before. My only issue is, it seems to make my hair a bit greasier the next day, so I can't go too long between washes. But other than that, I definitely recommend this to anyone with a sensitive scalp!
    The best
    Makes my hair so soft.
    Lovely
    This is a gorgeous shampoo, makes my hair soft and manageable.

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