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    DavinesOI ShampooQuirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses. Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by the likes of Victoria Beckham and Jennifer Aniston. DAV03280046082355525 stars, based on18 reviews 17.30Cult BeautyNew

    Davines
    OI Shampoo
    ( 280ml )

    £17.30
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    • Why it's Cult
      Davines’s gentle, softening and voluminising shampoo is brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote – it’s 100 times richer in beta-carotene than carrots and helps to stimulate melanin synthesis (and in turn, maintain your hair’s natural pigment), while its ellagic acid content works to neutralise free radicals and thus protect against cellular damage caused by UV exposure. Incredibly nourishing, this leaves your locks feeling like silk – the cocktail of nourishing ingredients promotes hair’s shine and manageability for enviable polish, a super-smooth, frizz-free finish and incredible, salon-worthy ‘oomph’.
    • Description
      Quirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses. Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by the likes of Victoria Beckham and Jennifer Aniston.
    • How to use
      Apply evenly to hair and scalp and massage in gently. Rinse and repeat application if necessary. Rinse off thoroughly.
    • Full ingredients list
      Aqua/ Water/ Eau, Sodium Lauroyl Methyl Isethionate, Dosodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Bethaine, Sodium Lauryl Sulfoacetate, Panthenol, Parfum/ Fragrance, Benzyl Alcohol, Sodium Methyl 2-Sulfolaurate, Ppg-26buteth-26, Arcrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenethyl Benzoate, Coco- Glucoside, Glyceryl Oleate, Sodium Benzoate, PEG-40 Hydrogenated Castor Oil, Glycoldiserate, Triosodium Ethylendiamine, Dissccinate, Poylquaternium-7, Disodium 2-Sulfolaurate, Amodimethicone, Helianthus, Annuus Seed Oil/ Helianthus, Annuus (Sunflower) Seed Oil, Guar Hydroxypropyl Trimonium Chloride, C11-15 Pareth-7, Sodium Chloride, Glyceryl Stearate, Laureth-9, Trideceth-12, Glycerin, Citronellol, Bixa Orellana Seed Extract, Geraniol, Benzoic Acid.

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    Reviews
    Davines - OI Shampoo

    Davines OI Shampoo Reviews

    Great for bleach blondes
    As the title might suggest I have bleach blonde hair, which is also long, very coarse, thick and yes, can be totally unmanageable. My local hairdresser switched to Davines products from Kerastase; having never heard of Davines, I was initially disappointed, but nonetheless, this was how I was introduced to the brand. I can honestly say now I’m so glad they did. This shampoo has done wonders for making my hair washing easier. I only wash once or twice a week, I gym a lot too so not much time for spending an hour or two trying to control my hair! This shampoo is a pleasure to use and really helps to moisturise what can be very dry hair, making hair drying and styling much easier and quicker. Over time I’ve noticed my hair is in better condition, possibly attributed to the matching conditioner which is very rich and more like a mask, but certainly does wonders on hair types like mine. The blonde is brighter, too; I don’t find I need to use violet toning shampoos quite like I used to. Personally, I find it lathers extremely well considering its sulphate free, and I don’t feel I need to use a lot as I have with other shampoos. If you’re sceptical, I would definitely recommend you try the set, I’m sure you won’t be disappointed.
    Love the brand
    My first - consciously, at least - SLS-free shampoo. Enjoyed it thoroughly and was surprised at how long it lasted - almost 3 months. Will definitely repurchase.
    Its okay...
    I love this shampoo in the sense that my hair feels amazing after, but I find myself having to use a lot of it. I have really long hair, and I've seen reviews saying a little goes a long way...but in my case, it definitely doesn't. I can go through a bottle in about 8 washes, which at £16.50 can be rather expensive!
    The best
    Makes my hair so soft.
    Lovely
    This is a gorgeous shampoo, makes my hair soft and manageable.
    Favourite shampoo
    I highly recommend this shampoo it's amazing I heard about this on a YouTubers vlog (zoella) and I love it it's makes your hair super soft and shiny.
    Favourite shampoo
    The shampoo is really great, it gives volume and freshness to my hair. The smell is divine! Creates a good foam and removes all the dust and dirt from my hair! Will continue to use it.
    Amazing!!!
    I have super thick frizzy hair and this tames the beast!! I can get away with washing my hair every 3 days as it's super moisturizing. Use it with the matching conditioner. Love it! Worth every penny.
    Wow! Don't be put off by the price tag!
    Reading initially about this product I was a little sceptical after trying so many different hair products throughout the years which have promised to restore my hair back to full health, but I must say this shampoo tops them all! My hair type is straight and stays relatively stress free, but I find it usually gets greasy quite easily, and find myself having to wash my hair more often, due to it losing it's fresh shine within a couple of hours of being out and about after it's wash, however with this shampoo I no longer have to worry about that. The shine lasts for both days between my hair washes, and I'm grease and frizz free! An absolute winner!
    My fav shampoo
    I love this shampoo, it smells amazing and really improves the quality of my hair. The all in one milk and conditioner in the same range are winners too. I would buy anything from Davines now, this brand and Oribe are my favourite 2 hair care brands ever.
    Favourite Shampoo
    I love the effect this has on my hair. It’s become more manageable and softer. I have dry hair although my roots can get oily quickly and this really balances it out without stripping. I don’t love the scent - wish I knew what it was to describe - but it doesn’t linger in my hair so I haven’t taken any stars off for it.
    Not worth the hype
    I have balayaged, bleached hair and this just wasn't nearly hydrating enough. The smell is very strong and powdery and I found it didn't improve the texture or appearance of my hair at all. I have had better results from much cheaper shampoos.
    My Hair LOVES This!
    I'm so happy I decided to go for this Davines shampoo! My dry, flaky scalp rejects basically ANY shampoo except this one and another one I keep on rotation – this makes my hair feel SO smooth and clean; it really helps it look glossy and healthy like never before. My only issue is, it seems to make my hair a bit greasier the next day, so I can't go too long between washes. But other than that, I definitely recommend this to anyone with a sensitive scalp!
    Wonder product!
    I recently purchased this after debating whether the price was worth it and it definitely was! My hair has never been so soft and looks so healthy! I'm so glad I decided to get it!
    My Go To Shampoo
    This is the best shampoo ever! Smells amazing and gentle enough to use everyday. The matching line of Oi products by Davines are all just as brilliant. My hair is frizzy and using this shampoo has made my blow dry much easier and leaves my hair shiny and healthy.
    The best gift I could have given my hair
    I was looking for a shampoo/conditioner duo for "normal" hair (non color-treated, relatively healthy) that would clean my hair without drying it out and give softness and shine. The Davines OI line is exactly this and I'm so happy that I took a chance on it! It smells great and gives me happy healthy hair that can go two days without a wash (my hair gets oily quickly). I also love that the conditioner is so nourishing and gives me soft manageable and shiny hair with no frizz. I only wish it came in a bigger size because I double-wash my hair and I'm going through it pretty quickly. Five stars, your hair will thank you for this.
    Wow! Don't be put off by the price tag!
    Reading initially about this product I was a little sceptical after trying so many different hair products throughout the years which have promised to restore my hair back to full health, but I must say this shampoo tops them all. My hair type is straight and stays relatively stress free, but I find it usually gets greasy quite easily, and find myself having to wash my hair more often, due to it losing it's fresh shine within a couple of hours of being out and about after it's wash, however with this shampoo I no longer have to worry about that. The shine lasts for both days between my hair washes, and I'm grease and frizz free. An absolute winner!
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