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    DavinesOI Shampoo 90ml<p>Quirkily cool yet results-driven, Davines&#8217;s &#8216;OI&#8217; range is powered by roucou oil (pronounced ru &#8216;ku) &#8211; a &#8216;secret&#8217; ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the &#8216;Lipstick Tree&#8217; to protect their skin and hair against the sun and other daily stresses.</p><p>Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments &#8211; suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and &#8216;controlling&#8217; weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines&#8217;s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by hosts of discerning celebrities and beauty buffs around the world. Available in two sizes, pick from either 280ml or 90ml for home <em>and</em> away. </p>DAV032_TRAVEL539380046082476545 stars, based on47 reviews 12.00Cult BeautyNew
    • Davines OI Shampoo Thumbnail
    Davines OI Shampoo

    Davines
    OI Shampoo
    ( 90ml )

    £12.00
    Add to wishlist
    • 90ml - £12.00
    • 280ml - £20.50

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    47 reviews
    • Why it's Cult

      WE CURRENTLY SHIP DAVINES THROUGHOUT THE UK AND IRELAND

      Davines’ gentle, softening and voluminising shampoo is brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote – it’s 100 times richer in beta-carotene than carrots and helps to stimulate melanin synthesis (and in turn, maintain your hair’s natural pigment), while its ellagic acid content works to neutralise free radicals and thus protect against cellular damage caused by UV exposure. Incredibly nourishing, this leaves your locks feeling like silk – the cocktail of nourishing ingredients promotes hair’s shine and manageability for enviable polish, a super-smooth, frizz-free finish and incredible, salon-worthy ‘oomph’.

    • Description

      Quirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses.

      Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by hosts of discerning celebrities and beauty buffs around the world. Available in two sizes, pick from either 280ml or 90ml for home and away.

    • How to use
      Apply evenly to hair and scalp and massage in gently. Rinse and repeat application if necessary. Rinse off thoroughly.
    • Full ingredients list

      Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Panthenol, Parfum / Fragrance, Benzyl Alcohol, Sodium Methyl 2-Sulfolaurate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ppg-26-Buteth-26, Phenethyl Benzoate, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Peg-40 Hydrogenated Castor Oil, Glycol Distearate, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Citric Acid, Disodium 2-Sulfolaurate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Glyceryl Stearate, Glycerin, Laureth-9, Citronellol, Geraniol, Trideceth-12, Bixa Orellana Seed Extract.

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    Need help? Contact us referencing product code DAV032

    Reviews
    Davines - OI Shampoo

    Davines OI Shampoo Reviews

    Great for soft, healthy feeling hair
    I bought the travel size of this and the alchemy shampoo and conditioners to try before committing to the big size. This definitely won out, it makes my hair feel so soft and healthy, whether drying naturally or with hair dryer. My hair is relatively thick and naturally straight/wavy so easily manageable although does get greasy pretty quickly. I would say this shampoo maybe gives me an extra day before I feel the need to wash again as my hair still feels lovely and clean. The fragrance doesn't bother me at all, someone mentioned baby powder and I think that's the closest to what I think it smells like. Personally I don't mind it and I don't find it excessive when washing, and my hair is still scented with it the day after washing, which I like.
    Greasy fine hair and flaky scalp
    I have very fine, limp hair that gets greasy quickly + a sensitive scalp, and from all the reviews, I thought that this shampoo would be the answer to all my problems. This shampoo managed to get my hair even greasier than other products. Plus my slap got even flakier. Would not recommend if you have similar issues.
    Best. Shampoo. Ever.
    Firstly, I never rave about hair products. Ever. I just don't have 'good' hair – it's thinning but frizzy, gets greasy in an instant, and I've never bought an expensive shampoo before because I just wasn't convinced my hair was worth the money. But a friend pushed me to try Davines, and let me just say – this stuff is liquid gold. It makes my hair incredibly shiny, bouncy, and – the best part – feel clean for 3/4 days when I usually have to wash every other. It's both luxurious and volumizing. Us thin-haired gals deserve a shampoo that feels incredible – and this is it!
    Love, but a little small
    Love it! Leaves my hair super soft, glossy, and smells amazing. My only gripe is the size of the bottle and the amount of product – way too little! While I love the distinctive scent (my hairdresser uses it which prompted me to buy it), others may find it a bit overpowering. It's definitely not a 'light' scent.
    Soft hair but not sure about the smell
    This shampoo is so nourishing and makes your hair really shiny and soft. I used this and the matching conditioner during a weekend away where I was in and out of swimming pools. This pairing got all the chlorine out of my hair and really moisturised my hair - I was so impressed! Only issue is I'm not a massive fan of the smell but it isn't offensive enough to stop me using it.
    Strong Smell you can’t get rid of
    I really wanted to love this shampoo, it was highly recommended by my hairdresser but the smell is so strong, it gives me a headache. My hair did feel nice and nourished but it was like having a strong men’s deodorant all over my head.
    Love the smoothness, hate the smell
    It made my hair really smooth and silky, however, the scent is really strong and chemically, to the point where my boyfriend came to give me a hug after washing my hair and was repelled by the strong smell. If it had a lighter/fresher scent I would buy again but purely due to the scent am going to keep looking for the perfect shampoo/conditioner.
    Amazing!!
    This shampoo is sensational!! Salon like finish with hair that didnt think was possible - smells incredible. Hair so sleek and shiny! Love that I purchased from this brand not only for products but also what it stands for!!
    Dried out my hair
    I have fine hair and this dried it out like nothing else. Love what the brand stands for but this shampoo was so underwhelming.
    Gives me the silkiest hair
    I had been using the conditioner for a while but only just tried this shampoo and I love it. It leaves my hair the softest and silkiest it’s ever been, I have quite thick long and dehydrated hair but this gives me so much softness and shine, my hair feels really healthy. Currently living in the Middle East and my poor sun and sea drenched hair could not be looking better, this stuff is a miracle in a bottle. I have one minor issue which is that I’d love a more controlled dispense from the cap as other shampoos have in the Davines range, if you’re not careful too much can come out. But I love the product itself far too much to knock a star off for that!
    Love it
    I’ve been using OI shampoo and conditioner for the past 5 months or so. My hair is dry and frizzy due to bleaching and hair styling but using these products has made a remarkable difference. My hair is far softer, less frizzy and it really brings out my natural curl (rather than my hair being fluffy as it was before). Product smells gorgeous and is really lightweight on my hair. It may seem a bit pricey but a little goes a long way. I ran out of product and had to revert to a store bought shampoo and conditioner as an interim measure whilst I waited for delivery and really noticed a difference (not in a good way). I’ll never use anything else now. Can’t recommend enough :)
    Simply the best shampoo
    I've always been one to spend more (read: plenty!) on my skin care but just go with your standard high street brands when it comes to shampoo and conditioner. I got a sample of this shampoo recently, used it once and immediately bought the full size AND the full size OI conditioner. This is a game changer. I've typically had to wash my hair everyday due to it getting greasy quickly, I thought that was my hair type but clearly it was the products I was using. I can now wash it every 3 days and it still looks fresh at the end of that. It feels properly clean, and so shiny and glossy after washing - I've been recommending it to everyone I know.
    Love it
    I have recently purchased this shampoo with the conditioner and all in one milk. I absolutely looove it! My hair has never felt so soft and smooth and it smells amazing! Definitely worth the money!
    The best shampoo I've ever tried.
    This is hands-down the most amazing shampoo I've ever had the pleasure of using! It smells amazing, my hair feels soft and light and it's free of all the nasty ingredients. I've just finished the bottle and felt that it deserved the review. It's a shame I can't afford it a second time but one day I will have it again!!!
    Great for long dry hair!
    This has become my favourite shampoo by a mile. I have thick long hair that tends to be frizzy and dry. This shampoo makes it soft and manageable and I find I only need to wash my hair twice a week with it (I do interperse using it with a clarifying shampoo like the bumble and bumble sunday shapmoo). I really only noticed how nice it made my hair when I used something else. It makes my hair so soft and lovely. Also, it has lasted me ages, I've had it over three months and am still going with it!
    Great for bleach blondes
    As the title might suggest I have bleach blonde hair, which is also long, very coarse, thick and yes, can be totally unmanageable. My local hairdresser switched to Davines products from Kerastase; having never heard of Davines, I was initially disappointed, but nonetheless, this was how I was introduced to the brand. I can honestly say now I’m so glad they did. This shampoo has done wonders for making my hair washing easier. I only wash once or twice a week, I gym a lot too so not much time for spending an hour or two trying to control my hair! This shampoo is a pleasure to use and really helps to moisturise what can be very dry hair, making hair drying and styling much easier and quicker. Over time I’ve noticed my hair is in better condition, possibly attributed to the matching conditioner which is very rich and more like a mask, but certainly does wonders on hair types like mine. The blonde is brighter, too; I don’t find I need to use violet toning shampoos quite like I used to. Personally, I find it lathers extremely well considering its sulphate free, and I don’t feel I need to use a lot as I have with other shampoos. If you’re sceptical, I would definitely recommend you try the set, I’m sure you won’t be disappointed.
    Love the brand
    My first - consciously, at least - SLS-free shampoo. Enjoyed it thoroughly and was surprised at how long it lasted - almost 3 months. Will definitely repurchase.
    Its okay...
    I love this shampoo in the sense that my hair feels amazing after, but I find myself having to use a lot of it. I have really long hair, and I've seen reviews saying a little goes a long way...but in my case, it definitely doesn't. I can go through a bottle in about 8 washes, which at £16.50 can be rather expensive!
    The best
    Makes my hair so soft.
    Not worth the hype
    I have balayaged, bleached hair and this just wasn't nearly hydrating enough. The smell is very strong and powdery and I found it didn't improve the texture or appearance of my hair at all. I have had better results from much cheaper shampoos.
    My Hair LOVES This!
    I'm so happy I decided to go for this Davines shampoo! My dry, flaky scalp rejects basically ANY shampoo except this one and another one I keep on rotation – this makes my hair feel SO smooth and clean; it really helps it look glossy and healthy like never before. My only issue is, it seems to make my hair a bit greasier the next day, so I can't go too long between washes. But other than that, I definitely recommend this to anyone with a sensitive scalp!
    Favourite shampoo
    The shampoo is really great, it gives volume and freshness to my hair. The smell is divine! Creates a good foam and removes all the dust and dirt from my hair! Will continue to use it.
    Wow! Don't be put off by the price tag!
    Reading initially about this product I was a little sceptical after trying so many different hair products throughout the years which have promised to restore my hair back to full health, but I must say this shampoo tops them all. My hair type is straight and stays relatively stress free, but I find it usually gets greasy quite easily, and find myself having to wash my hair more often, due to it losing it's fresh shine within a couple of hours of being out and about after it's wash, however with this shampoo I no longer have to worry about that. The shine lasts for both days between my hair washes, and I'm grease and frizz free. An absolute winner!
    The best gift I could have given my hair
    I was looking for a shampoo/conditioner duo for "normal" hair (non color-treated, relatively healthy) that would clean my hair without drying it out and give softness and shine. The Davines OI line is exactly this and I'm so happy that I took a chance on it! It smells great and gives me happy healthy hair that can go two days without a wash (my hair gets oily quickly). I also love that the conditioner is so nourishing and gives me soft manageable and shiny hair with no frizz. I only wish it came in a bigger size because I double-wash my hair and I'm going through it pretty quickly. Five stars, your hair will thank you for this.
    heavily perfumed but effective
    As you can probably tell from the comments, the scent is very strong! While using it I personally find the smell nauseatingly cloying, like walking through the perfume section of a department store, but, annoyingly, it did make my hair look good. I have fine hair that is loosely curly under the right circumstances and frizzy under the wrong circumstances, and this gave me good, defined curls.
    Lovely rich shampoo with pleasant fragrance
    I'm very pleased with this product. I've been struggling with lockdown locks, my hair is thick and prone to frizz without professional attention. The shampoo, conditioner and hair butter from this range seem to work well together to tame (and even enhance!) my shaggy mane of hair and I do enjoy the fragrance. The shampoo is rich and lathers quite well.
    Love it
    Absolutely love the scent. My scalp is super sensitive, with eczema, very hard to find a suitable shampoo, but for me it was just perfect
    Oi shampoo
    I cant live without it now, using this with Oi conditioner, my hair feels so much more healthy and soft, I will never go back to drug store after finding Davines and the smell is amazing
    Overpowering fragrance
    I bought the small size of this to try, as I’m looking for a new regime to help add volume. This, combined with the conditioner, left my hair silt smooth but didn’t give me the volume I’m looking for. I also found the smell completely overpowering- to the extent that it feels anti-social to use it if I were going to be in close contact with other people.
    Nice but over priced
    This was a nice shampoo but unfortunately it doesn’t warrant the price tag. It made my hair feel very clean if slightly dried out and the packaging means more comes out than you might want at the time, leading to it being used up quicker. No major complaints but wouldn’t buy again just because of the price point.
    What a smell
    A very nice shampoo - doesn't help with tangling (quite on the contrary), but the smell is so nice! I'll buy it again once mine finishes
    Current fave
    Really good product for my textured & coloured hair which can be a bit dry and unruly. Smells fabulous and not much product is needed even on very thick hair. Full disclosure, I’ve also been using the OI All In One Milk after every wash and the butter about once a week. Big fan of this range.
    Wonderful Shampoo
    Agree with all other reviews, this is the best shampoo I have used & on my 2nd bottle. Leaves my fine hair silky & manageable. You need so little, it lasts a long time. Worth every penny.
    Love it!
    I have used everything over the years: Redken, Kerastase, OUAI, you name it! But this is a total game changer. My hair is bleach blonde (damaged) but also can get greasy root. This gave my hair the most amazing shine without making it greasy at all, it seemed to cut drying time and when styled my hair held shape better. I can safely say I’m a total convert!
    Best shampoo ever
    This shampoo is incredible. I have extremely thick, greasy coloured hair. This makes my hair shiny, smooth and gives it volume I never knew it had! Honestly I will never go back to another brand, just on cult beauty buying my 4th bottle. I want to try everything from this brand because this shampoo is so brilliant. Don't think about it. Buy it you will not be disappointed.
    Average
    I have thick, coarse hair and this just doesn't cut it, unfortunately, since using it, it has cut the time I can go between washes. Won't be using it again.
    Amazing shampoo!
    Lasts ages, and really makes my hair feel clean without drying it out. The only slight drawback is that it's very strongly fragranced. People are always complimenting the smell of my hair, but given that I'm a bit of a perfume freak I wish it weren't quite so overpowering!
    Ok
    Like the shampoo but nothing special unfortunately. Have only used a few times and was expecting a lot but it didn't deliver. Will use it but wouldn't necessarily re-order.
    My fav shampoo
    I love this shampoo, it smells amazing and really improves the quality of my hair. The all in one milk and conditioner in the same range are winners too. I would buy anything from Davines now, this brand and Oribe are my favourite 2 hair care brands ever.
    Favourite Shampoo
    I love the effect this has on my hair. It’s become more manageable and softer. I have dry hair although my roots can get oily quickly and this really balances it out without stripping. I don’t love the scent - wish I knew what it was to describe - but it doesn’t linger in my hair so I haven’t taken any stars off for it.
    One of the best shampoos ever.
    I had quite a number of samples for this product but never got round to it until I ran out of my normal shampoo. Was totally surprised when I first used it and can now understand the hype! The smell can be quite overpowering for some but I'm quite used to the perfumed smell by now. My hair feels incredibly soft and not dry at all. The conditioner is not a must, but it's a 'nice to have' companion product.
    Lovely
    This is a gorgeous shampoo, makes my hair soft and manageable.
    Favourite shampoo
    I highly recommend this shampoo it's amazing I heard about this on a YouTubers vlog (zoella) and I love it it's makes your hair super soft and shiny.
    My Go To Shampoo
    This is the best shampoo ever! Smells amazing and gentle enough to use everyday. The matching line of Oi products by Davines are all just as brilliant. My hair is frizzy and using this shampoo has made my blow dry much easier and leaves my hair shiny and healthy.
    Wonder product!
    I recently purchased this after debating whether the price was worth it and it definitely was! My hair has never been so soft and looks so healthy! I'm so glad I decided to get it!
    Wow! Don't be put off by the price tag!
    Reading initially about this product I was a little sceptical after trying so many different hair products throughout the years which have promised to restore my hair back to full health, but I must say this shampoo tops them all! My hair type is straight and stays relatively stress free, but I find it usually gets greasy quite easily, and find myself having to wash my hair more often, due to it losing it's fresh shine within a couple of hours of being out and about after it's wash, however with this shampoo I no longer have to worry about that. The shine lasts for both days between my hair washes, and I'm grease and frizz free! An absolute winner!
    Amazing!!!
    I have super thick frizzy hair and this tames the beast!! I can get away with washing my hair every 3 days as it's super moisturizing. Use it with the matching conditioner. Love it! Worth every penny.
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    Davines

    • OI Shampoo
    • £12.00
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