Known for both its unique twist on fragrance and its incredibly cool and contemporary packaging, {BYREDO} has become a firm favourite with beauty and fragrance fans globally. Offering an ode to creative freedom and a nomadic lifestyle, the brand is led by emotions with each fragrance designed and formulated to signify memories and experiences.
The Stockholm-based beauty and lifestyle brand was founded in 2006 by Ben Gorham whose diverse career in professional basketball and then art led him into the world of fragrances. With family roots in both Sweden and Canada, Ben wanted to build a fragrance company that exudes a sense of memory, experience, creativity and a nomadic lifestyle that allows you to be free in every sense of the word. The name itself comes from By Redolence which loosely means sweet-smelling and aromatic.
Known best for its iconic scents, the BYREDO {fragrances} collection has become one of the most coveted line of products. From {Gypsy Water} to {Mojave Ghost}, you’ll find a unique and unconventional array of scents that are both unpredictable but evocative of nostalgia, allowing you a spritz that will take you away from the moment and into another world entirely. With the brand’s popularity growing rapidly over the years, the collection has evolved to include everything from {Gypsy Water Body Lotion} to the deeply nourishing {Rinse-Free Hand Wash} and luxe {Hand Cream}, each one laced with BYREDO’s signature scents.
Shop {BYREDO} at Cult Beauty and discover this unique world of luxury fragrance products. Our Cult Concierge experts are here to help guide you through the process of choosing the best products with their recommendations alongside top tips on how best to use the products.