Ingredient in Focus: Hyaluronic Acid

What Does Hyaluronic Acid Do?
Hyaluronic acid (sometimes listed as sodium hyaluronate or glycosaminoglycans) is naturally abundant in humans - and is an important component of skin, produced by fibroplasts to retain moisture, provide cushioning, assist repair and support skin's 'scaffolding'. However, the (slightly terrifying) fact is that hyaluronic acid levels begin to diminish from around age 18... EEK!... Read More

Cara Delevingne’s Bleached Brows

Cara Delevingne Bleached Brows
Eyebrows maketh the woman. That's a saying, no? Or it certainly should be... if the (slightly scary) sight of Brow Queen Cara sans her slugs is anything to by...... Read More

How To: Highlight

How to Highlight - Versace SS15 Beauty
Contouring has taken the beauty world by storm, but the emphasis is shifting from the muddy, shadow tones used to enhance the look of hollows, to the look-at-me illuminators applied to cheek and brow bones. So whether you favour a dewy, matte or opalescent finish - look no further than next season's Milan catwalks for some inspiration...... Read More

Get the Look: Cheryl’s Daytime Smoulder

Get the Look - Cheryl Cole
Not only is wor Cheryl a 'natural, born entertainer', she's also a bonafide babe who knows the perfect formula for sexy, daytime smoulder. When she isn't delivering perfectly timed, heavily accented put downs to sidekick/nemesis SiCo, she's crying Dumbo-worthy drops of sympathy, or laughing so hard that the happiness shines from her beautiful face like a sunbeam - hypnotising a nation of X Factor aficionados, who're all delighted that the Geordie princess (and her dimples) have returned to TV screens.... Read More

The Cult Beauty Goody Bag is BACK

Cult Beauty Goody Bag - Cult Beauty Promotions
It's the most wonderful tiiiiiiime, of the year. That time when we bring together all the latest (and some of the greatest) Cult Beauty customer favourites, and give them to you FREE when you spend £75 stocking up on your new season must-haves. With a whopping FIVE full size products, including: Mizon's {Cotton Shower Sheets}, Julie Hewett's gorgeous {Shimmy Face & Body Shimmer}, {The Wet Brush Mini} - handbag-friendly offspring of the much-loved 'Classic' - 3 Custom Color's {Eye Pencil} and a {Lip Tar} in shade 'Annika' - a beautifully wearable nearly-nude peach.... Read More

Freckles as a Fashion Statement?

Preen SS15 Beauty - Freckles
It seems strange that in a world obsessed with anti-ageing, freckles - outward indications of skin stressed by sun exposure - should be 'trending', but such is the famously fickle beauty industry. Perhaps it's because we live in the land of the Sun Screen King, that something so seemingly carefree seems special?... Read More

The Perfect Autumn Lip

The Perfect Autumn Berry Lip
Our favourite fall lip look comes courtesy of Spring - a blend of Topshop's 'just caught snogging' glossy red, and Dolce & Gabanna's classic blurred-out berry. At Topshop, the coolest young Brit models-of-the-moment - Cara Delevingne, Jourdan Dunn and Samantha Rollinson - all lined up to have their lipstick smudged with fluffy blending brushes to create the youthful (slightly naughty) slant on statement kissers; where as at Dolce, girls had sheer juicy lip stains patted onto pouts, which were then finished with a fingerprint of burgundy.... Read More

Spring Trends to Try Now: Purple Haze

Spring 15 Beauty Trends to Try Now
SS15's take on 'smoky' is mauve-toned and muted - a sheer wash of all-over lilac, that brightens with minimal effort. At Derek Lam, the girls were big-of-brow and dewy-skinned, with just a hint of aubergine-y pigment on their upper lids. And at London's Matthew Williamson show, models looked like divas on their way home from the disco - with slightly sweat-look dancefloor skin and ombre lilac shadow swept from inner corners to their temples.... Read More

How To: Lit-from-Within Skin

Lit-from-Within Skin
The Spring/Summer catwalks were (quite literally) awash with flawless, dewy-skinned faces... but you needn't wait 'til the weather hots up to look... well, hot (in both senses). Sure, the beads of gel-sweat glued to girls at Teatum Jones' show seemed extreme (why fake it, when the real thing is only a tube ride away?), but the whole, slightly shiny-healthy-sporty-glossy-girl thing's here to stay, so start perfecting your 'lit-from-within' base like, NOW - and give fashionistas a sprint for their new season (Dolce & Gabbana) crowns.... Read More

Introducing NudeStix: Go Nude but Better

Jenny Frankel NudeStix Interview
Brilliant, beautiful and a busy working mother of two (almost grown up) daughters, NudeStix founder Jenny Frankel typifies the modern woman; trying to establish a work/life balance - and look amazing as she juggles dog walking, the college run, business meetings (and the occasional evening out). It was this hectic lifestyle - together with her gorgeous daughters' laid back attitude to beauty - that inspired her to turn her 20 years' experience as a chemical engineer to the creation of NudeStix; a capsule collection of convenient multi-use crayons, to enable every woman to look naturally flawless in mere minutes. We posed some questions to Jenny, and are now all a little in awe of her genius.... Read More
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