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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIEVE
Frequently Bought Together
from £42.00
Add both to basketVIEVE Modern Matte Lipstick 3g (Various Shades)
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£23.00
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4 instalments of £5.75 with clearpay Learn more
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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIEVE
Frequently Bought Together
from £42.00
Add both to basketCustomer Reviews
Top Customer Reviews
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Wow
Was looking for a new red lipstick, this is perfect, long lasting when used with the matching lip liner
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Perfect!
In love with this lipstick - basically anything Vieve does is perfection. Glides on, beaut colour (I bought Pinch) and the case feels so nice to use!Â
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LOVE
my new fave lipstick. I got cherubs kiss and it’s the perfect pink, packaging is so chic too.Â
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Viva VIEVE
I love the feel of the VIEVE lipsticks. They’re so hydrating and pigmented. I got the OG VIEVE and it’s a fab nude- think concealer lips but more elevated. Looks amazing with a darker lip liner for an ombre effect.
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My friend loved it
I bought as part of a birthday present for a close friend, and she really loves the colour and formula. Since then, she's asked to repurchase for her next birthday, so that should tell you everything you need to know!
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Great matte formula
Finally, aa matte lip formula I can actually tolerate to wear! It’s comfortable and not-at-all drying, and the colour lasts really well.
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New go to!
Love the colour and the formula. Wish it would last a little longer on the lips so gave it 4 stars.
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Vieve
Long lasting wear and not drying at all
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Beautiful formular
Matte but so comfortable! Cherubs kiss is my favourite neutral but slightly cool toned pink! Love it for winter and summer and find it so lovely on the lips
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Great lippy
Really nice texture and long lasting. Perfect for that 90s nude lip. Lovely packaging too
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