VIEVE
Paying homage to its founder, Jamie Genevieve, VIEVE means ‘full of life’. Inspired by her passion for make up and journey from beauty blogger to make up maestro, Jamie has created a brand that empowers, encourages self-belief and delivers confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use – whether you prefer a barely-there finish or full-glam is your go to.
SHOP ALL VIEVEVIEVE BESTSELLERS
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VIEVE Modern Mascara - Midnight Black 8.5g
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Eye Wand 1.4g (Various Shades)
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Sunset Blush Balm 15ml (Various Shades)
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Soul Shadows 4 x 1.5g (Various Shades)
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Skin Nova (Various Sizes)
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Glowbe Trotter Set
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Modern Bronzer (Various Shades)
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Lip Dew 6ml (Various Shades)
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE The Ninetease Palette
SAVE 30%
VIEVE Skin Dew 20ml
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Pencil Sharpener
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Modern Radiance Concealer 13ml (Various Shades)
SAVE 30%
VIEVE Modern Radiance Cream Bronzer 33g (Various Shades)
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Bath and Body Soak 500ml
EXCLUSIVE
VIEVE Bath, Body and Massage Oil 150ml
EXCLUSIVE
VIEVE Modern Lip Definer 1.2g (Various Shades)
FREE £10 GIFT CARD WITH £65 SPEND
VIEVE Modern Powder Perfector (Various Shades)
FREE £10 GIFT CARD WITH £65 SPEND
SAY I *DEW*
Now available in a NEW and EXCLUSIVE shade, VIEVE’s iconic Lip Dew delivers the shine of a gloss with the comfort of an oil in a single swipe.
DISCOVER VIEVE
VIEVE’S mission? To dream up exceptional cosmetics that perform and bring confidence – no matter your look or style. Founded by professional make up artist, Jamie Genevieve, the brand empowers you to define beauty with your own rules and to experiment with make up in your own way, so it can make you feel great, every day.
THE FOUNDER’S STORY
Beauty blogger turned make up artist, Jamie Genevieve, first found love for all things beauty when she watched her mum apply her make up in the car mirror. Infatuated with the way the cosmetics transformed people (inside and out), the young creative went on to work on a luxury beauty counter, before teaching online. Fast-forward to today, and Jamie has a following of 1.4 million (and counting) and dreams up VEIVE with the vision to boost confidence.
VIEVE’S BESTSELLERS
From the award-winning Skin Nova primer to the bestselling Lip Dew colour, VIEVE’s carefully curated collection is filled with multi-functional products that has your face covered. Blurring the lines between make up and skin care, the edit delivers powerful pigments and covetable coverage while hydrating your skin from within. Now, that’s what we call a win-win
