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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Bringing your big hair dreams to life, the Thick Hair Shampoo (300ml) promotes shine, detangles and delivers a healthy dose of hydration.
Formulated with curly and textured locks in mind, the Thick Hair Shampoo (300ml) helps hair to appear smooth, shiny and full of bounce.
A moisturising duo of shea butter and avocado oil takes care of thirsty tresses, while marshmallow root helps to detangle and smooth. There's more where that came from too; hydrolysed keratin completes this luxurious blend by working to strengthen dry and damaged strands. Infused with the brand's beloved Mercer Street fragrance, it's bursting with juicy notes of citrus, peony, magnolia, jasmine and musk, which makes this shampoo a real scentsation; what else would you expect from OUAI?
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate,1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- OUAI
- 300ml
Frequently Bought Together
Total Price: £56.00
Add both to basketIn stock
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4 instalments of £7.00 with clearpay Learn more
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Bringing your big hair dreams to life, the Thick Hair Shampoo (300ml) promotes shine, detangles and delivers a healthy dose of hydration.
Formulated with curly and textured locks in mind, the Thick Hair Shampoo (300ml) helps hair to appear smooth, shiny and full of bounce.
A moisturising duo of shea butter and avocado oil takes care of thirsty tresses, while marshmallow root helps to detangle and smooth. There's more where that came from too; hydrolysed keratin completes this luxurious blend by working to strengthen dry and damaged strands. Infused with the brand's beloved Mercer Street fragrance, it's bursting with juicy notes of citrus, peony, magnolia, jasmine and musk, which makes this shampoo a real scentsation; what else would you expect from OUAI?
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate,1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- OUAI
- 300ml
Frequently Bought Together
Total Price: £56.00
Add both to basketCustomer Reviews
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Ouai thick hair shampoo
Fantastic for my daughter’s very long thick hair. Smells good and makes her hair soft and shiny.Â
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Lovely Conditioner
Really nice conditioner and lasts for ages. I find it a bit hard to dispense.
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Lovely product
I love this shampoo, I use this shampoo and detox shampoo alternatively.Â
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Just wow!
I have been wanting to try this brand for ages and it has been worth the wait! I have coarse wavy hair and it hydrated and cleaned my hair so well. Also it smells lovely!
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luxurious
does feel luxurious but it is hard to justify the priceÂ
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Makes my hair look amazing
Been using this for 3 months religiously and won't use another shampoo if I can help it!! I can't believe how much it's transformed my hair - I had to wash it every second day and now I can go days on end without it looking greasy. I use with the Thick Hair conditioner too!
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Love it!
Literally makes my hair squeaky clean! I also use the conditioner and my hair feels so soft and shiny. Will def repurchase.
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Instant re-buy
I have thick, wavy, chemically and heat damaged hair. This is one of the only shampoos that doesn’t dry out and make my hair feel like straw when washing. I’ve tried many other shampoos and I always will come back to this! Performance is top tier however be aware it is quite perfumed if you are sensitive to that.Â
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Amazing!
I have no words….just buy this product. You won’t regret it! It’s the best shampoo I have usedÂ
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Love at first pump
I love this shampoo.. perfect for my thick, coarse hair!
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