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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIEVE
Frequently Bought Together
from £44.00
Add both to basketVIEVE Modern Mascara - Midnight Black 8.5g
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£23.00
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4 instalments of £5.75 with clearpay Learn more
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIEVE
Frequently Bought Together
from £44.00
Add both to basketCustomer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
It’s OK
If this review was about packaging, I’d give 5 stars. It’s really luxe and weighty. But the mascara isn’t for me, I find it quite flaky after a while and doesn’t give much impact. Disappointed, as I’m usually a big fan of Vieve products. Sorry Jamie!
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Amazing mascara
Stays on all day, even when it’s hot and humid, lasts a full shift without panda eyes. Really stylish packaging and great brush shape.
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First time using
I feel that this mascara gave me the effect of more eyes lashes and liked the lookÂ
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Beautiful
Vieve can never do wrong in my eyes. This is the best mascara I have ever used. Being someone that has watery eyes, this does not budge but is much easier to remove than a waterproof mascara. Love it !Â
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Nice
Dark and doesn't make your lashes clump
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Good product
First time purchase like as makes me lashes fullÂ
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Amazing
I have had so many comments on how it looks like I’ve had my lashes done when I wear this. I love the product!Â
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very nice
thickens my lashes nicely, not overly clumpy and lasts all day for me! also vegan and cruelty free which is a must!
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It’s ok
This is not the mascara for me but it’s a preference thing rather than formula. It takes a few layers to build up and doesn’t clump which is great but I like a full on effect with minimal effort eg like the one you get from One Size/Huda This is great if you just want a natural look and you can build it up but just takes a lot of effortÂ
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A beautiful mascara…
This mascara hasn’t disappointed. It’s this dreamy black black, it goes on like a dream - not clumpy and not too wet - and it stays put all day long! Also because it’s vieve and the branding is always on point it looks absolutely beautiful stashed in your makeup bag.Â
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