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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Daily Care
- OUAI
- 300ml
- Another Size
Frequently Bought Together
Total Price: £56.00
Add both to basketIn stock
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4 instalments of £7.00 with clearpay Learn more
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Daily Care
- OUAI
- 300ml
- Another Size
Frequently Bought Together
Total Price: £56.00
Add both to basketCustomer Reviews
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Brilliant
I bought the travel size of this and absolutely loved it! I have very thick hair and get very sweaty which leads to greasy hair, even when I double shampoo with regular shampoo my hair still feels weighed down. This has completely changed that and my hair feels so clean and weightless yet not stripped at all. Smells incredible too, have repurchased in a larger size and will continue to do so!
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Lovely smell, really resets my hair
I use the curly girl method and I use this weekly to reset my hair of all product and the super hard water that I get in my area
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Great little find
I was specifically looking for a shampoo that would detox my hair and scalp from all the products that end up on it. I use it once a week and my other shampoos other washes and it seems to do a good job. It's not the most expensive detox shampoo put there and you only need a little bit of it. Great little find!
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Love it
Love this to use once a week to keep hair clean and shiny. Doesn’t dry the hair outÂ
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Really really good
Love this product, makes my hair super fresh, helps with volume and smells amazingÂ
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Go to shampoo
I live I'm a very hard water area and this is the only cleansing shampoo that really gets rid of the heavy metals and mineral build up! Love it!
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Perfect for greasy hair
I struggle a lot with my hair getting greasy so quickly due to build up in my hair but this instantly refreshes my hair and prolongs my hair washing days. With this I can easily wash my hair once a week. I use this as my first shampoo, and then shampoo again with a hydrating shampoo to put some moisture back. I love it! Smells nice as well and a little goes a long way if you have more fine hair.Â
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Favourite shampoo!!
I have fine hair and this has helped keep my hair clean and clear any product build up! Has a lovely scent and have already repurchased!Â
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Refreshed hair with revived colour
This shampoo eliminates hard water build up and leaves your hair feeling super clean, minimising the amount of washing required without drying. An added bonus is that it refreshes my blonde, minimising yellow in a less harsh way than purple shampoo. A little also goes a long way.
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DETOXING AND CLARIFYING
Definitely left my scalp feeling fresh and clarified. Perfect for detoxing the scalp from product build-up
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