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When the reigning queen of online beauty turned her hand to complexion products, we were expecting a lot and this utterly flawless loose powder does not disappoint. Certain to have the beauty world in raptures, this is the silkiest finishing powder weve come across. Brilliant for baking, it also keeps make up perfectly in place, blurs the appearance of pores and fine lines and absorbs shine, all without creating a white cast or flashback in photographs. There are eight sweet treat shades to suit a wide array of skin tones, each of which leave an airbrushed matte finish with a hint of sheen, leaving you looking luminous while controlling shine.
Not content with keeping our lips, lashes, lids and cheeks looking flawless, Huda Beauty has unveiled the secret to perfectly baked make up looks: Easy Bake Loose Powder. Supremely smooth, silky and ultra-finely milled, this sublime powder blends seamlessly into skin leaving a soft, velvety matte finish with a hint of sheen thats a million miles from cakey, drying powders. Blessed with a beautiful, petal-esque perfume, its perfect for baking, setting make up in place all day long, blurring the appearance of fine lines and wrinkles and controlling shine throughout the day all without creating a white cast or causing flashback in photographs. Paraben-free, non-comedogenic and enriched with protective vitamin E, the easy-to-use loose powder leaves a beautiful airbrushed finish, subtly colour correcting and highlighting and leaving a translucent veil of colour on your skin so you can bake without the cake! To suit your skin tone, there are eight sweet treat-inspired shades to choose from, including Cupcake, Banana Bread, Cinnamon Bun and Coffee Cake, alongside neutral 'Sugar Cookie' so grab your brush or blender and get ready to bake!
*A bit baffled by baking? Hudas ingenious Insta Glossary describes it as applying a thick coat of translucent powder over your foundation in areas you want to look the brightest (often underneath eyes, along your jawline and down the centre of your nose) letting it sit for 3-5 minutes then dusting it off with a clean, fluffy brush.
Prep your skin with a moisturizer or primer. Apply concealer under the eye.Flip the jar upside down and tap the base twice to release powder:
Apply a generous layer of powder under the eye, T-zone, laugh lines, outer corners of the mouth, and chin.
Let powder bake for 3 to 5 minutes.
Gently dust away excess powder.
Other suggestions for use:
- Apply a light amount of powder all over your face to remove shine and set any liquid formulas applied.
- Use throughout the day to touch up, and control shine without the cake.
Shade Descriptions:
Sugar Cookie - Suitable for all fair to tan skin tones. Neutral undertones. Ultra-brightening.
Cupcake - Suitable for fair to light skin tones. Pink undertones brighten and disguise under-eye darkness.
Pound Cake - Suitable for fair, light, medium and tan skin tones. Golden undertones brighten and disguise under-eye darkness.
Banana Bread - Suitable for light, medium and tan skin tones. Golden undertones brighten and disguise under-eye darkness.
Blondie - Suitable for light, medium and tan skin tones. Golden undertones brighten, while pink undertones disguise under-eye darkness.
Kunafa - Suitable for deep tan and rich skin tones. Golden undertones brighten and disguise under-eye darkness.
Cinnamon Bun - Suitable for rich skin tones. Golden undertones brighten and disguise under-eye darkness.
Coffee Cake - Suitable for rich skin tones. Golden and red undertones brighten and disguise under-eye darkness.
Talc, Synthetic Fluorphlogopite, Silica, Dimethicone, Nylon-12, Caprylyl Glycol, Pentylene, Glycol, Oryza Sativa Starch / Oryza Sativa (Rice) Starch, Phenyl Trimethicone, Sodium Dehydroacetate, Octyldodecyl Stearoyl Stearate, Diisostearyl Malate, Parfum / Fragrance, Tocopheryl Acetate, Benzyl Salicylate, Sorbitan Sesquioleate, Hexyl Cinnamal, Linalool, Coumarin, Hydroxycitronellal, Benzyl Benzoate, Ci 77492 / Iron Oxides (Ci 77492), Ci 77491 / Iron Oxides (Ci 77491), Ci 77007 / Ultramarines (Ci 77007)
- Huda Beauty
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from £60.00
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Huda Beauty Easy Bake Loose Powder
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£34.00
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4 instalments of £8.50 with clearpay Learn more

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When the reigning queen of online beauty turned her hand to complexion products, we were expecting a lot and this utterly flawless loose powder does not disappoint. Certain to have the beauty world in raptures, this is the silkiest finishing powder weve come across. Brilliant for baking, it also keeps make up perfectly in place, blurs the appearance of pores and fine lines and absorbs shine, all without creating a white cast or flashback in photographs. There are eight sweet treat shades to suit a wide array of skin tones, each of which leave an airbrushed matte finish with a hint of sheen, leaving you looking luminous while controlling shine.
Not content with keeping our lips, lashes, lids and cheeks looking flawless, Huda Beauty has unveiled the secret to perfectly baked make up looks: Easy Bake Loose Powder. Supremely smooth, silky and ultra-finely milled, this sublime powder blends seamlessly into skin leaving a soft, velvety matte finish with a hint of sheen thats a million miles from cakey, drying powders. Blessed with a beautiful, petal-esque perfume, its perfect for baking, setting make up in place all day long, blurring the appearance of fine lines and wrinkles and controlling shine throughout the day all without creating a white cast or causing flashback in photographs. Paraben-free, non-comedogenic and enriched with protective vitamin E, the easy-to-use loose powder leaves a beautiful airbrushed finish, subtly colour correcting and highlighting and leaving a translucent veil of colour on your skin so you can bake without the cake! To suit your skin tone, there are eight sweet treat-inspired shades to choose from, including Cupcake, Banana Bread, Cinnamon Bun and Coffee Cake, alongside neutral 'Sugar Cookie' so grab your brush or blender and get ready to bake!
*A bit baffled by baking? Hudas ingenious Insta Glossary describes it as applying a thick coat of translucent powder over your foundation in areas you want to look the brightest (often underneath eyes, along your jawline and down the centre of your nose) letting it sit for 3-5 minutes then dusting it off with a clean, fluffy brush.
Prep your skin with a moisturizer or primer. Apply concealer under the eye.Flip the jar upside down and tap the base twice to release powder:
Apply a generous layer of powder under the eye, T-zone, laugh lines, outer corners of the mouth, and chin.
Let powder bake for 3 to 5 minutes.
Gently dust away excess powder.
Other suggestions for use:
- Apply a light amount of powder all over your face to remove shine and set any liquid formulas applied.
- Use throughout the day to touch up, and control shine without the cake.
Shade Descriptions:
Sugar Cookie - Suitable for all fair to tan skin tones. Neutral undertones. Ultra-brightening.
Cupcake - Suitable for fair to light skin tones. Pink undertones brighten and disguise under-eye darkness.
Pound Cake - Suitable for fair, light, medium and tan skin tones. Golden undertones brighten and disguise under-eye darkness.
Banana Bread - Suitable for light, medium and tan skin tones. Golden undertones brighten and disguise under-eye darkness.
Blondie - Suitable for light, medium and tan skin tones. Golden undertones brighten, while pink undertones disguise under-eye darkness.
Kunafa - Suitable for deep tan and rich skin tones. Golden undertones brighten and disguise under-eye darkness.
Cinnamon Bun - Suitable for rich skin tones. Golden undertones brighten and disguise under-eye darkness.
Coffee Cake - Suitable for rich skin tones. Golden and red undertones brighten and disguise under-eye darkness.
Talc, Synthetic Fluorphlogopite, Silica, Dimethicone, Nylon-12, Caprylyl Glycol, Pentylene, Glycol, Oryza Sativa Starch / Oryza Sativa (Rice) Starch, Phenyl Trimethicone, Sodium Dehydroacetate, Octyldodecyl Stearoyl Stearate, Diisostearyl Malate, Parfum / Fragrance, Tocopheryl Acetate, Benzyl Salicylate, Sorbitan Sesquioleate, Hexyl Cinnamal, Linalool, Coumarin, Hydroxycitronellal, Benzyl Benzoate, Ci 77492 / Iron Oxides (Ci 77492), Ci 77491 / Iron Oxides (Ci 77491), Ci 77007 / Ultramarines (Ci 77007)
- Huda Beauty
Frequently Bought Together



from £60.00
Add both to basket
Customer Reviews
Top Customer Reviews
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Love it
Been using this powder for 2 weeks now and hands down it’s amazing it sets my under eyes amazingly and instantly brightens I bought this in the very pink shade
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Best powder
So brightening. Best powder I’ve used. Hands down
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Easy make loose powder
Bought in shade cupcake makes my Skin look flawless would recommend
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Must have
My favourite setting powder of all time and i’ve tried so many. Completely changes your makeup game. Airbrush look and lasts all day.
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Blurring, smoothing
Smells amazing, keeps my under eyes from creasing and is very brightening.
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sets makeup all day
perfect for baking your face and sets my makeup all day
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perfect matte powder
this powder sets my base all day and lasts
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Easily the best powder out there
I haven’t used a powder which brightens and fully blurs my under eyes like this one! Literally looks like you are using a filter!
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HUDA BEAUTY EASY BAKE LOOSE POWDER CUPCAKE
Lovely flawless finish and my makeup definitely lasts much longer.
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The best powder
The best powder I’ve ever used that gives such a flawless and doll-like finish to my skin
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