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Description
Product description
Instead of fibres this mascara uses bodybuilding particles in the same 3D, film-coating formula as Fibrewig. Not for the fainthearted, this mascara gives you lashings of lashes so voluptuous & long they'll accentuate your eyes like a Manga cartoon. VL contains Panthenol for flexibility & definition, & a silk protein derivative for resilience. The formula is so budge-proof you can even sleep in it without smudging, plus it removes with a quick warm water soak so no rubbing or lash damage.
Why it's cult
DJV Volume Lash is the top selling mascara brand in Japan - one of the most notoriously difficult to please & fickle of beauty markets. Aptly named, it does for your lashes what donuts do for your arse. VL is so refined that instead of looking like a tranny this lash enhancer just gives the look of the genetically blessed. Name a potential mascara fault and this genius product solves it. If this mascara was a man, Cult Beauty would marry it!
Directions & ingredients for d.j.v. Beautenizer Volume Lash
Directions
Apply Volume Lash to the root of your lashes for a thick base and brush your lashes from root to tip. For maximum volume, apply the 3D Film-Coating formula to lashes repeatedly before the applied mascara dries. When you want to remove this soak your lashes in the hot water stream of a shower or basin splash and it will easily slide off, no rubbing or harming the natural lash or your delicate eye area.
Active ingredients
Full ingredients
Water (Aqua),Oryza Sativa (Rice) Bran Wax(Oryza Sativa Cera),Ammonium Acrylates Copolymer,Polymethyl Methacrylate,Behenic Acid,Paraffin (Synthetic Wax),Propylene Glycol,Triethanolamine,Stearic Acid,Stearyl Alcohol,Behenyl Alcohol,Silica,Ethyl Ester Of Hydrolyzed Silk, Fucus Vesiculosus Extract, Swertia Japonica Extract, Panthenol,Paeonia Suffruticosa Root Extract,1,2-Hexanediol, Butylene Glycol, Alcohol,Copernicia Cerifera (Carnauba) Wax (Cera Carnauba), Xanthan Gum,Sorbitan Stearate,Sodium Stearoyl Glutamate ,Hydroxypropyl Starch Phosphate, Sucrose Hexapalmitate, Polysorbate 60, Polyvinyl Alcohol, BHT, Disodium Edta,Methylparaben, Iron Oxides (Ci 77499). Party Make Up
Reported fans of d.j.v. Beautenizer Volume Lash
Press & awards
Press
Awards
User reviews of d.j.v. Beautenizer Volume Lash
DJV Beautenizer Volume Lash
By Jay Atkinson, , , Llangollen
Definitely cannot live without this amazing product! It really does what it says on the 'tin' - and that is not easy for me to say as I am really critical when it comes to beauty products. Most of them are 98% hype and 2% effective, but not this baby! Can't wait to get another. My friends were all asking me if I'd had lash extensions or something! Woohoo... Love it! Jay Atkinson, UK
Amazing
By Gill, Manager, Thirties, London
Just three words. Oh. My. Goodness. This mascara is amazing. I've been loyal to a well known brand for over 5 years. However, I saw this and thought I would give it a go and I'm definitely not sorry. I'll be ordering the Fiberwig LX product immediately. This is a must buy if you want amazing looking eyelashes.
Volume lash d.j.v beautenizer
By Michelle, Midwife, Forties, East London
Michelle gladstein midwife east london. This mascara is amazing, I love it and already thinking about re ordering it as I don't want to run out! IT is the best mascara I have ever used! 5 stars from me!
OH BOY --IS THIS GOOD
By PICKY NANNY, TUTOR, Sixties, SOUTHEND-ON-SEA
I am hooked after 3 days' use of this wonderful mascara ! I am in my sixties so have used an awful lot of mascara in my ( make-up) lifetime ------- some of which were more than twice the price of this little beauty ! While i am wearing this product i feel glamorous and 'wide-eyed' -- which just goes to show that you can still feel good about yourself even if the calendar tells you that you are an 'o.a.p'! Thank you all at cult beauty for your advice over the telephone and for your wonderfully prompt delivery --------- despite the snow and ice we are enduring at the moment ! I would give this product a ' 10 star-rating' if there was one on your system ! Thank you !
Fantastic for me as older woman
By Charlotte Noyes, Independent Social Worker, Fifties, LONDON
I'm 50 & had given up on mascaras many years ago as they irritated, smudged, ran, or I could never remove without a performance. I've been having my eyelashes dyed on a monthly basis, with varying degrees of satisfaction & thought I'd give this mascara a try after reading a positive review in a national paper. I'm really glad I did. It is a great product- it goes on smoothly & easily and immediately makes lashes look twice as long. (much, much better than dyeing them & significantly cheaper ); It does not irritate, or cause me to rub my eyes & even if I do, amazingly it stays put & I do not end up with dark circles. However, it is quickly removed with warm water- no greasy make up remover required, no stains on pillow & no faffing about after a long day. Perfect & an easy 5 stars
Amazing!
By Katie Horne, Part-time company secretary, Forties, Reading
This product really does what is says - I absolutely love it. It makes lashes appear longer and thicker and comes off easily with warm water on cotton wool pad. I would highly recommend it and I am going to buy some more so I don't run out.
WOW - product that lives up to the hype!
(1 out of 1 people found this review helpful)
By Hazel Revell, , , Castle Camps
This arrived today- I didn't expect it to be any better than any other mascara- over the years I have tried and been dissapointed with many. However this works on a number of levels- a) my eyelashes are difficult to curl- whenever I curl then apply mascara, they always droop down again- however not with this mascara b) catches onto each lash but doesn't clump c) Seems to lengthen as well as adds volume I keep having to go and look in the mirror to double check my lashes! have straightaway ordered the other in this range to try that, and will definitely not want to be without this one!
superb mascara
(1 out of 1 people found this review helpful)
By AMANDA GLASS, , , LONDON
Was recommended this by a friend and even though I have had total loyalty to another well known makeup company for the last 20 years, I thought I'd give this a go............well all I can say is I was blown away by how fantastic this product is...........I bought this one and the lengthening one then reordered some more to give away as Xmas presents. Def 5 star product!
Best Mascara !!!
(1 out of 1 people found this review helpful)
By Lorraine, Sales Manager, Forties, Essex
Bought this wonderful mascara last week - it really is brilliant ! No clumping just accentuates your lashes without them looking false and "spider like". Two words - buy it !!!!
The search is over
(1 out of 1 people found this review helpful)
By SJP, Brand Consultant, Forties, Chigwell
After years of striving to find THE best mascara, I have finally got it. This does everything I want to make my straight, short lashes look gorgeous. Easy to apply, easy to remove, and most of all easy on the eye!
Best mascara
By Mrs Diane Avery, Personal Assistant, Fifties, Bournemouth
After reading a review of this in Style magazine thought it was worth a go - I always try new mascaras but am never that impressed. My eyelashes are short and the only thing that helps is to use a primer - anyway I tried this mascara having received it the day after I ordered it - great service - and was pleasantly surpised - the results were amazing - I looked like I had false eyelashes - so I would say this was the best mascara I have found on the market that does what it says - amazing product
Not a good mascara
By Eva Götzsche, Vice President, Forties, Skanderborg
I almost didnt review this product as I could read the hype about it and the many positive reviews, and I didnt want to be a "party poop". But I am sorry - I am a mascara freak, and I have tried a LOT of mascaras. This one is clumpy, does not give the length or the seperation and especially not the volume I expected. I dont like the way it goes all stiff on your lashes during the day. I have tried quite a few of the tubing mascaras and this one does not really impress me. I will go back to my old Mascara "les deaux" from Guerlain, I have yet to find a mascara that can compete when it comes to lengt, volume and seperation.
Huge disappointment
By Lynn Tobin, , , Essex
When I first used this product I thought Wow!.... however after a week its like coating lashes with thick tar, the brush does not separate lashes well and now its almost dried up. Its like old fashioned mascara used to be - clumpy and flaky - I'm just sorry I fell for the hype.
Volume lash
By Gillian Hudson, , , Milton Keynes
It does what it says, but not in a good way, not for me anyway. The instructions tell you to apply layers while still mascara still wet. One layer on its own was not enough, but two layers and I ended up with unnaturally thick eyelashes that looked a bit silly really, and just emphasised the fact that my eyelashes aren't that long. My daughter who has naturally thick, long eyelashes used one layer of this and it looked ok.
The search for the perfect mascara continues
By clare mangan, , , musselburgh
After all the hype and other positive reviews I was disappointed with this product. It is no better than many cheaper, volume building mascaras available on the high street. The brush is quite chunky and makes it difficult to apply without getting it all over your eyelid and considering the price, the packaging is cheap. If you particularly want a 'tubing' mascara, you would be better off with Revlon's Double Extension Beauty Tubes. I am willing to concede that my lack of success with this product might be partly due to the fact that my lashes are naturally quite sparse (but then thats exactly why I was prepared to pay a bit more for a volumising product). If you already have long, full lashes you might fare better with this. Im afraid its a case of the Emperor's New Clothes with this product. Shame
really want to love this but can't
By diane, , , diane
As much as I was really wanting to love this product, for me personally (and remember that this is only one view) I found it to be dreadfully disappointing. It didn't do anything it promised, was very bitty, tiny fibres flaked off into my eyes and under my eyes, it made the lashes look false and clogged in a really bad way. I have persevered a great deal, and read, reread the instructions and followed then to the letter, every which way - obsessively so! But it ceases to do me any favours and looks/feels pretty rubbish. To reiterate though, others have found it to be a marvelous product so this is merely my own experience. Maybe I'v just got bonkers, unresponsive lashes but for me it wash not money well spent.