Founded in 2013 by award-wining blogger and make up artist to the stars, Huda Kattan, Huda Beauty rose to fame with the launch of its customisable falsies. Going on to create an entire make up range, the eponymous label has become one of the fastest-growing beauty brands worldwide... And isn’t showing any signs of slowing down. From multi-pan palettes and lavish lipsticks to full coverage concealers and lash lengthening mascaras, the collection covers all bases.SHOP ALL HUDA BEAUTY
HUDA BEAUTY BESTSELLERS
Huda Beauty 1 Coat WOW! Extra Volumizing and Lifting Mascara - Very Vanta
Huda Beauty Kayali Eden Sparkling Lychee Eau de Parfum 10ml
KAYALI Vanilla 28 Eau de Parfum (Various Sizes)
KAYALI Vanilla Royale Sugared Patchouli 64 Eau de Parfum Intense - 100ml
KAYALI Eden Juicy Apple 01 (Various Sizes)
KAYALI Vanilla Royale Sugared Patchouli 64 Eau de Parfum Intense Travel Spray 10ml
KAYALI Utopia Vanilla Coco 21
KAYALI Yum Pistachio Gelato 33 Eau de Parfum Intense 50ml
HUDA BEAUTY: #FAUXFILTER LUMINOUS MATTE LIQUID CONCEALER
DISCOVER HUDA BEAUTY
MEET THE FOUNDER
Born to Iraqi parents, Huda Kattan was always obsessed with make up. Even though she graduated with a finance degree, the creative retrained as an MUA at a prestigious college in LA. Here, she quickly gained an A-List clientele, including the likes of Eva Longoria and Sofia Richie. After moving to Dubai to pursue an opportunity to work with Revlon, the beauty enthusiast began her award-wining blog hudabeauty.com in 2010 — quickly becoming one of the most influential make up experts in the Middle East. The first beauty product released by the brand was a series of false eyelashes which were worn by the one and only — Kim Kardashian.
Shining the spotlight on the now-renowned baking beauty trend, Huda Beauty’s Easy Bake Loose Powder changed the landscape of make up application. Supremely smooth, silky and ultra-finely milled, this bestselling powder seamlessly blends into the skin leaving a soft, velvety matte finish – with a hint of a sheen. Another fan-favourite is the #FauxFilter Luminous Matte Liquid Concealer. Infused with conditioning sweet almond oil and vitamin E, this full coverage concealer effortlessly masks everything from blemishes to dark circles with its soft-focus blurring finish. And finally, holding pride of place in many cosmetic cases, are Huda Beauty’s eyeshadow palettes. From the Empowered Palette to the Naughty Nudes version, these iconic pans have ultra pigmented, but supremely blendable, colour pay off that range from rich metallics and wet-look shimmers to creamy gel-liner hybrids.