Founded in 2003, Vita Liberata’s founder Alison Hogg had grown tired of products that promised the world but then failed to deliver. The perfect choice for the discerning sun worshipper or dedicated self-tanner, each formula – from fake tan to sun care – is brimming with natural ingredients to facilitate the perfect, sunkissed glow – safely! There’s something to suit all skin-tones and lifestyles – whether pale and interesting, gorgeously golden, a faux-glow beginner or a tanning pro – just choose your weapon, don your mitt and get glowing!
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