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    VirtueSmooth Shampoo 60ml<p>Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue&#8217;s Smooth Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue&#8217;s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them &#8211; not just coating strands or weighing them down. This Smooth Shampoo also refines and de-frizzes strand by strand, sealing in moisture and shine. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), phospholipids &#8211; derived from natural soybeans &#8211; to help fight frizz and protect against humidity and gotu kola, a multi-tasking Indian herb that promotes strength, smoothness and lustre. Ideal for medium-to-thick, hard to manage hair, this nourishing blend is scented with soothing lavender, sweet pear and fresh mint essential oils.</p>VIR003_60ML8170230200274 stars, based on3 reviews 14.00Cult BeautyNew
    • Virtue Smooth Shampoo Thumbnail
    Virtue Smooth Shampoo

    Virtue
    Smooth Shampoo
    ( 60ml )

    £14.00
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    • 60ml - £14.00
    • 240ml - £34.00

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    • Why it's Cult

      After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Smooth Shampoo rebuilds damaged hair with each use, while also refining and de-frizzing strand by strand, sealing in moisture and shine – it’s perfect for medium-to-thick, untameable manes.

    • Description

      Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Smooth Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Smooth Shampoo also refines and de-frizzes strand by strand, sealing in moisture and shine. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), phospholipids – derived from natural soybeans – to help fight frizz and protect against humidity and gotu kola, a multi-tasking Indian herb that promotes strength, smoothness and lustre. Ideal for medium-to-thick, hard to manage hair, this nourishing blend is scented with soothing lavender, sweet pear and fresh mint essential oils.

    • How to use

      Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue conditioner.

    • Full ingredients list

      Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool

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    Need help? Contact us referencing product code VIR003

    Reviews
    Virtue - Smooth Shampoo

    Virtue Smooth Shampoo Reviews

    Virtue shampoo and conditioner
    Jury is still out on this. Have used them each day and now think best every third day. I wash my fine coloured hair daily with Aveda or Kerastese as the alternatives. Not sure if worth the £££
    Save your money.
    I didn't like this at all. It dried my hair to the point my scalp was covered with dandruff after the 2nd use. Thankfully, I had another hydrating shampoo to use to save my hair.
    Virtue Smooth Shampoo
    Love all Virtue products. This shampoo does what it promises, smooths flyaway hair and adds a bit of weight/volume. Smells fresh and clean. A good product for my Virtue collection.

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