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VIRTUE Restorative Treatment Mask 150ml
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4 instalments of £16.75 with clearpay Learn more
After spending decades in the beauty industry, Virtue's founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that's identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). A luxurious, deeply hydrating treatment mask, this actively rehabilitates hair in need of extra care, immediately infusing shine, moisture and resiliency, leaving locks bouncy, vibrant and beautiful. Available in 135ml and 50ml, this hardworking hero can go wherever you go now.
A true innovation in hair care, Virtue's advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this luxurious, deeply hydrating treatment mask actively rehabilitates hair in need of extra care, immediately infusing shine, moisture and resiliency, leaving locks bouncy, vibrant and beautiful – one of our beautiful buyers compared it to 'a hug for your hair'. Brown algae extract provides further repairing powers and heat protection, aramanthus seed extract (a plant-based protein) enhances colour, moisture retention and shine, baobab seed oil provides rich, silky moisture and artichoke leaf extract preserves cuticle cohesion and helps to protect hair from environmental aggressors. The ultimate treat for stressed tresses, this mask smells as good as it does, fragranced with a rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.
After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. For best results, use once a week (or as needed) as an intensive treatment after shampooing.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIRTUE
- 150ml
- Full Size
Frequently Bought Together
+
Total Price: £109.00
Add both to basket
VIRTUE Restorative Treatment Mask 150ml
Earn 67 Status Points
£67.00
In stock
-
4 instalments of £16.75 with clearpay Learn more
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After spending decades in the beauty industry, Virtue's founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that's identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). A luxurious, deeply hydrating treatment mask, this actively rehabilitates hair in need of extra care, immediately infusing shine, moisture and resiliency, leaving locks bouncy, vibrant and beautiful. Available in 135ml and 50ml, this hardworking hero can go wherever you go now.
A true innovation in hair care, Virtue's advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this luxurious, deeply hydrating treatment mask actively rehabilitates hair in need of extra care, immediately infusing shine, moisture and resiliency, leaving locks bouncy, vibrant and beautiful – one of our beautiful buyers compared it to 'a hug for your hair'. Brown algae extract provides further repairing powers and heat protection, aramanthus seed extract (a plant-based protein) enhances colour, moisture retention and shine, baobab seed oil provides rich, silky moisture and artichoke leaf extract preserves cuticle cohesion and helps to protect hair from environmental aggressors. The ultimate treat for stressed tresses, this mask smells as good as it does, fragranced with a rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.
After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. For best results, use once a week (or as needed) as an intensive treatment after shampooing.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIRTUE
- 150ml
- Full Size
Frequently Bought Together
+
Total Price: £109.00
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
It’s ok
Moisturizes really well but does the same as a lot of other hair masks
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Needed
Perfect hair mask a must for dry and coloured hairÂ
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New HG
This is one of the best hair masks I have ever used and I’ve used a lot. I have thick coarse hair and this mask leaves it silky smooth and very soft. I will definitely buy this again and againÂ
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Pricey but worth it
As a serial hair mask user, I can say that this is seriously worth the money! It leaves my hair feeling stronger and looking shiner than ever! I’d highly recommend this item for all hair care addicts like me 🤩
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My hair loves this
I got a 50ml size of this mask to try and after just two uses I started to see a change in my hair. It feels soft, shiny and healthy so I will be coming back for the 150ml size. Using the mask itself feels indulgent and for my medium-thick hair, it is the perfect conditioner texture for use twice per week.
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A hair-changer!
I had a sample of this in the Hydrate edit, and it's superb. It leaves my bleached and heat-damaged hair supple and as soft as butter. I would recommend leaving it overnight under a cap for the best results. It's pricey, but a little goes a long way.
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Probably the best hair mask
Used this about 3 times now and it’s the only hair mask I’ve used that seems to make any difference. My hair is noticeably softer and shinier after use. Would recommend leaving in for 5 mins rather than the instructed 1 for more benefitsÂ
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Love
I tried a sample of this, make my hair look so healthy will be repurchasing a larger size.
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Excellent
I received a sample of this good enough for 2 treatments. The first I did as directed the second I left on and covered my hair w a plastic cover as a more intense treatment. My hair definitely feels a lot better after using, it was severely damaged by a salon hi-light treatment! Love the smell too reminds me of summer. Would buy again - a little goes a long way and could probably have got 3 treatments out of the sample.Â
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MUST TRY
I tried this as a sample and it really makes my hair bouncy and healthy look <3
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