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    VirtueRecovery Shampoo 60ml<p>Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue&#8217;s Recovery Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue&#8217;s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them &#8211; not just coating strands or weighing them down. This Recovery Shampoo also gently dissolves build-up and replenishes vital nutrients to leave hair as healthy, soft and supple as possible. Alongside the advanced keratin, the formula is enriched with hydrolysed quinoa to boost moisture retention and enhance colour and shine, alongside baobab seed oil, a rich, silky oil that grants moisture and grapefruit extract, brimming with vitamin C and antioxidants to revitalise the scalp and restore hair&#8217;s vibrancy and shine. Ideal for dry, damaged and over-worked hair, this rich, nurturing blend smells of fresh wood and clean citrus from coconut and yuzu extracts.</p>VIR001_60ML 8170230200105 stars, based on14 reviews 14.00Cult BeautyNew
    • Virtue Recovery Shampoo Thumbnail
    Virtue Recovery Shampoo

    Virtue
    Recovery Shampoo
    ( 60ml )

    £14.00
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    • 60ml - £14.00
    • 240ml - £36.00

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    • Why it's Cult

      After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Recovery Shampoo rebuilds damaged hair with each use, while also gently dissolving build-up and replenishing vital nutrients to leave locks healthy, soft and supple.

    • Description

      Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Recovery Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Recovery Shampoo also gently dissolves build-up and replenishes vital nutrients to leave hair as healthy, soft and supple as possible. Alongside the advanced keratin, the formula is enriched with hydrolysed quinoa to boost moisture retention and enhance colour and shine, alongside baobab seed oil, a rich, silky oil that grants moisture and grapefruit extract, brimming with vitamin C and antioxidants to revitalise the scalp and restore hair’s vibrancy and shine. Ideal for dry, damaged and over-worked hair, this rich, nurturing blend smells of fresh wood and clean citrus from coconut and yuzu extracts.

    • How to use

      Work into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.

    • Full ingredients list

      Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide)

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    Need help? Contact us referencing product code VIR001

    Reviews
    Virtue - Recovery Shampoo

    Virtue Recovery Shampoo Reviews

    Very good
    This does what it says. My over processed hair was improved from first use and keeps on getting better. However, I don’t think it lathers that well, I seem to use a lot and the fragrance is rather like custard and it’s the consistency of egg! But it is a good shampoo.
    Good product
    The shampoo has really helped my very fine hair which tends to frizz in the damp weather. Even better when used with the conditioner.
    Good, but nothing special
    To be honest, can't understand why everybody is so obsessed with it. I've tried A LOT of shampoos and this one is just good. That's all
    Great product.
    Does what it says on coloured, very long hair.
    Meh.
    To be honest, the shampoo and conditioner are only fine. (I have blonde highlighted hair with dry over processed ends) it's in no way bad, but the price is astronomical for what it is which is why I rated it so low.
    Incredible!
    I'm absolutely loving the Virtue Recovery Shampoo and Conditioner. I can't tell you how many shampoos I've tried over the years, but this is the first shampoo I've used that gives incredible results. My very sensitive scalp doesn't itch anymore and my coloured/prone to frizz hair is shiny and manageable, at last! It's so good, that I'm even thinking about cancelling my appointment for Keratin Straightening, as I don't think it needs it now, after using this product.
    It made me a VIRTUE fan!
    This shampoo is fantastic! I bought it 3 weeks ago, and I love it! It leaves my hair soft and silky. My blowouts look much better and the smell...ugh! DIVINE! Do yourself a favour and buy it.
    Better than most for very fine hair
    I have baby fine hair and, whilst this recommended shampoo is the best I've tried for a long time, my hair gets weighed down if I use any other products on top of the shampoo. Unlike one of your reviewers I find that even the tiniest hint of conditioner or styling product flattens my hair completely. All the adverts for volume shampoos seem aimed at long, heavy hair. I wish someone would come up with products that lift very soft mature hair which can't cope with any conditioners. But I will be buying this product again. I just hope I don't lose my detangling comb!
    Virtue
    Great product, lovely smell, and I will be buying it again.
    Fantastic product
    My hair seems to be getting thinner (lovely thing age!) and consequently, I'm always on the lookout for 'thickening' products. This really does the job. I looked more bouffant (!) from the first wash. Bought a small one to test and have since bought the larger bottle and one for a (thin-haired) friend. Seriously recommend.
    Wow
    Can’t believe how good this shampoo/conditioner duo is. Over processed hair is recovering and breakage reduced dramatically. It’s very pleasant to use - at first the smell reminded me of old fashioned custard but now I love it. It leaves wet hair combable and styling is much easier, can leave it to dry naturally then just tweak it with the hot brush. Fabulous.
    A Miracle!
    Having for the past 10 years suffered with constant hair thinning due to health and medications I had for the last year graduated to dry brittle hair that I could do nothing with as it just seemed dead. I would put it back in a clip and feel desolate as when health is bad trying to look good lifts your spirits. I gave a thought about these products as they are very pricey on my income but ordered this, the recovery shampoo and the 6 in 1 styler as a last hope as I had tried all the other expensive and "Cult" types over the years. I have used all three items just once and my hair feels amazing. It's soft, shiny and even has it's wave back and I wore it loose yesterday for the first time in ages and it felt alive. I debated on the thickening shampoo as so many of them make the hair feel and look dry and I can't afford the risk of a mistake. I shall definitely save and get these three products again in full size although if I get a chance maybe I will be brave and try the trial sizes of the thickening one.
    Magic
    I have been waiting for so long for a product like this. I ordered it a couple days ago and used it for the first time last night. I cannot tell you how pleasantly surprised I was. I have been using Kerastase for ages. But I wanted to change. This has made my hair incredibly soft, easy to blow dry and nourished it in ways that NO OTHER product has. This is so amazing. You should all try it no matter your hair type. It's magic. Thank you Cult Beauty for storing this.
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