After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Enriched with this patented protein, this universal styling cream truly ‘does it all’, priming hair and adding softness, shine and light hydration while also strengthening, polishing and protecting from heat – phewf! A jack and a master of all trades, this hardworking hero will be an asset to any hair care collection.
A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this One For All 6-In-One Styler truly does it all, providing softness, shine and light hydration, while also strengthening, polishing and protecting from heat. It’s enriched with panthenol (vitamin B5) a natural B vitamin that delivers moisture, softness and shine, cypress, an antioxidant rich essential oil known for light, soothing hydration and strengthening polymers, which work like an invisible scaffold to provide light hold and block out humidity. Fragranced with a fresh, verdant citrus blend featuring sweet orange, cypress and elemi essential oils, this truly is a gift from the hair care gods.
Apply to clean, damp or dry hair from mid-shaft to ends.
Aqua (Water, Eau), Cyclopentasiloxane, Dimethicone, Glycerin, Phenyl Trimethicone, Dimethiconol, Alpha Keratin, Panthenol, Ethylhexylglycerin, Polyacrylamide, Maltodextrin/VP Copolymer, PVP, Maltodextrin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Parfum (Fragrance), Oleth-10, C13-14 Isoparaffin, Oleth-20, Laureth-7, Phenoxyethanol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Limonene, Linalool, Benzyl Salicylate, Citronellol, Citral, Eugenol
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