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    VirtueFull Shampoo 60ml<p>Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue&#8217;s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue&#8217;s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them &#8211; not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won&#8217;t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.</p>VIR005_60ML8170230200034 stars, based on6 reviews 14.00Cult BeautyNew
    • Virtue Full Shampoo Thumbnail
    Virtue Full Shampoo

    Virtue
    Full Shampoo
    ( 60ml )

    £14.00
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    • 60ml - £14.00
    • 240ml - £34.00

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    • Why it's Cult

      After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Full Shampoo rebuilds damaged hair with each use, while also dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body – it’s perfect for fine, flat hair that won’t hold.

    • Description

      Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.

    • How to use

      Work a small amount between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue Conditioner.

    • Full ingredients list

      Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine,Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide

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    Need help? Contact us referencing product code VIR005

    Reviews
    Virtue - Full Shampoo

    Virtue Full Shampoo Reviews

    Excellent product
    My hair is really fine and no longer thick since the menopause. This shampoo gives it body and makes it easy to style
    Best shampoo I've ever used. And the most £££
    This is NOT for fine hair. It is for coarse, unruly or wiry hair. They have other products for fine hair. My hair is very thick and prone to frizz and I always have to dry then straighten it to tame it. With this and the conditioner, it's almost like having a salon blow-dry. For the correct hair type, I think this is exceptional shampoo.
    Soft volume
    Yes, this product is expensive but I am sold. I have undergone chemo but because of wearing an ice cap during treatment I still have 90% of my hair which is fine, thinning, prone to breaking, and obviously prone to falling out. This shampoo and the conditioner has given my hair lift without blow drying it and I have no frizz. It has volume but is soft at the same time. I can highly recommend it.
    Disappointed
    Not as good as the write ups, really made my fine hair flat and unmanageable
    Life Saver
    I saw this shampoo recommended by Lisa Armstrong on Instagram. I can honestly say that it is a game changer. And yes it is expensive but you only need to use a very small amount. My 21 year old daughter has “borrowed” it too on her long split ends and raved about it too.
    Expensive
    Disappointed in this product. Very expensive for the size of bottle which was really small and the product did nothing for my hair so will not be buying again.
    See all 6 reviewsHide 1 reviews

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