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    VirtueFull Shampoo 60ml<p>Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue&#8217;s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue&#8217;s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them &#8211; not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won&#8217;t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!</p>VIR005_60ML166338170230200034 stars, based on9 reviews 14.00Cult BeautyNew
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    Virtue Full Shampoo

    Virtue
    Full Shampoo
    ( 60ml )

    £14.00
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    • 60ml - £14.00
    • 240ml - £36.00

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    • Why it's Cult

      After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Full Shampoo rebuilds damaged hair with each use, while also dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body – it’s perfect for fine, flat hair that won’t hold.

    • Description

      Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!

    • How to use

      Work a small amount between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue Conditioner.

    • Full ingredients list

      Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine,Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide

    • Transparency

      Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

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    Need help? Contact us referencing product code VIR005

    Reviews
    Virtue - Full Shampoo

    Virtue Full Shampoo Reviews

    Nice smell
    Sorry this didn’t really thicken my fine hair and made it greasy. I will keep trying to find the right one.
    Best ever
    I have fine and thin hair and bought this after seeing a recommendation in the Times. Although pricey, my hair is fuller and softer. Friends comment on how my hair looks thicker. Highly recommended
    Life Saver
    I saw this shampoo recommended by Lisa Armstrong on Instagram. I can honestly say that it is a game changer. And yes it is expensive but you only need to use a very small amount. My 21 year old daughter has “borrowed” it too on her long split ends and raved about it too.
    Best shampoo I've ever used. And the most £££
    This is NOT for fine hair. It is for coarse, unruly or wiry hair. They have other products for fine hair. My hair is very thick and prone to frizz and I always have to dry then straighten it to tame it. With this and the conditioner, it's almost like having a salon blow-dry. For the correct hair type, I think this is exceptional shampoo.
    Soft volume
    Yes, this product is expensive but I am sold. I have undergone chemo but because of wearing an ice cap during treatment I still have 90% of my hair which is fine, thinning, prone to breaking, and obviously prone to falling out. This shampoo and the conditioner has given my hair lift without blow drying it and I have no frizz. It has volume but is soft at the same time. I can highly recommend it.
    Virtue Shampoo
    Just started using shampoo and conditioner. Have not seen much difference yet. Maybe down to age(70+) and not much chance of finding anything that will thicken my thinning hair!
    Excellent product
    My hair is really fine and no longer thick since the menopause. This shampoo gives it body and makes it easy to style
    Expensive
    Disappointed in this product. Very expensive for the size of bottle which was really small and the product did nothing for my hair so will not be buying again.
    Disappointed
    Not as good as the write ups, really made my fine hair flat and unmanageable
    See all 9 reviewsHide 4 reviews

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