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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIEVE
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Add both to basketVIEVE Modern Matte Lipstick 3g (Various Shades)
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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIEVE
Frequently Bought Together
from £33.60
Add both to basketCustomer Reviews
Top Customer Reviews
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Muse
Beautiful lipstick, very striking and empowering colour. However, I found the formula a bit drying on my lips.
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Nice texture, good pigment.
The shade pulls a little too tan, orange on me but sheered down it’s much more flattering. The packaging is lovely!Â
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Love the colour but be careful of the lipstick falling out!
I have so many vieve lipsticks as the colours are amazing and have real staying power, but every single one so far the lipstick has detached from the bottom of the tube so if it's opened the wrong way up/twisted to the top slightly too far the lipstick falls out of the tube. I may just be unlucky with the ones I've bought but it does seem to have happened to all of the ones I've used a few times first!
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great colour
love the colour of this and the formula is so nice - long lasting
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Non drying matte formula
I love the formula. It’s so light on the lips as if you are not wearing anything. Cant wait to try more colours.Â
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Gorgeous
This lipstick is gorgeous, I’ve ordered two different colours and can’t wait to add more. Also, the magnet on the cap to keep the lid on, great design!!
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Buy this, you won’t be disappointed
This lipstick is incredible! The colour, the formula, the staying power! All glorious! Cherubs kiss us the perfect pinky nude colour. Jamie knocked it out the park with this.Â
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Wonderful lipstick
Beautiful colour (cherub’s kiss) the perfect pink. Buildable too and good staying powerÂ
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Love it
Really nice formula it doesn’t feel too dry on the lips. The colour is a bit lighter than I expected but still a really nice colour.
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new fave
I’m not usually a pinky lipstick gal but this defo is not too pink - such a gorg colour and has easily become a fav! Only thing I’d say is the lipstick has come out of the compartment quite quickly so it’s a bit hard to apply without it falling out
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