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    Urban DecayEyeshadow Primer Potion Original <p>If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decay&#8217;s Eyeshadow Primer Potion has near <em>mythical</em> skills when it comes to ensuring your colour&#8217;s on lockdown.</p><p>The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime &#8211; no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offering&#8217;s tipped to transform your approach to eyeshadow &#8211; there's no wonder that it's the UK&#8217;s #1 premium eyeshadow primer!*</p><p>*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.</p><p>&nbsp;</p>URD006_ORIG2197436059709360995 stars, based on1 reviews 19.50Cult BeautyNew
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    Urban Decay Eyeshadow Primer Potion

    Urban Decay
    Eyeshadow Primer Potion
    ( 10ml )

    £19.50
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    Urban Decay Eyeshadow Primer Potion Original  Mini Swatch
    Urban Decay Eyeshadow Primer Potion Eden Mini Swatch

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    • Why it's Cult

      A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.

    • Description

      If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decay’s Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colour’s on lockdown.

      The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime – no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offering’s tipped to transform your approach to eyeshadow – there's no wonder that it's the UK’s #1 premium eyeshadow primer!*

      *According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

       

    • How to use

      Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

    • Full ingredients list

      Original: Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).

    • Discover More

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    Need help? Contact us referencing product code URD006

    Reviews
    Urban Decay - Eyeshadow Primer Potion

    Urban Decay Eyeshadow Primer Potion Reviews

    Does what it says..
    This most definitely does what it says on the bottle. I have quite dry and creased eyelids, and I have seen a massive difference when using this vs when I do not use this. Also, It helps just create a 'blank canvas' to work with.

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