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    Urban DecayEyeshadow Primer Potion Original <p>If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decay&#8217;s Eyeshadow Primer Potion has near <em>mythical</em> skills when it comes to ensuring your colour&#8217;s on lockdown.</p><p>The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime &#8211; no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offering&#8217;s tipped to transform your approach to eyeshadow &#8211; there's no wonder that it's the UK&#8217;s #1 premium eyeshadow primer!*</p><p>*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.</p><p>&nbsp;</p>URD006_ORIG2197436059709360995 stars, based on4 reviews 19.50Cult BeautyNew
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    Urban Decay Eyeshadow Primer Potion

    Urban Decay
    Eyeshadow Primer Potion
    ( 10ml )

    £19.50
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    Urban Decay Eyeshadow Primer Potion Original  Mini Swatch
    Urban Decay Eyeshadow Primer Potion Eden Mini Swatch

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    Due to the nature of this product, shipping restrictions apply. See more

    • Why it's Cult

      A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.

    • Description

      If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decay’s Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colour’s on lockdown.

      The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime – no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offering’s tipped to transform your approach to eyeshadow – there's no wonder that it's the UK’s #1 premium eyeshadow primer!*

      *According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

       

    • How to use

      Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

    • Full ingredients list

      Original: Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).

    • Cult Conscious

      Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code URD006

    Reviews
    Urban Decay - Eyeshadow Primer Potion

    Urban Decay Eyeshadow Primer Potion Reviews

    My go to!
    This is SUCH a staple for me. I've been using this for years and never apply my eyeshadow without it. It creates the most perfect base and keeps my eyeshadow in place without creasing. ( If this is something you struggle with then definitely give this a try! )
    buy eden
    If you have fair skin, Eden will work fantastically for you. I don't know why, but I find the original formula to be quite ineffective. I call on Urban Decay to extend the shade ranges of this product so everyone can enjoy it.
    Staple
    I have used this product for years now. I have hooded lids so trying to get eye product to stay on can be tricky. I can honestly say if you use this your eyeshadow will stay put all day (and night) I’ve tried other primers but I always go back to this staple in my makeup routine.
    Does what it says..
    This most definitely does what it says on the bottle. I have quite dry and creased eyelids, and I have seen a massive difference when using this vs when I do not use this. Also, It helps just create a 'blank canvas' to work with.

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