UOMA BEAUTY

Say What?! Foundation

( 30ml )

Shaking up the beauty industry by championing inclusivity and expression, UOMA BEAUTY have created Say What?! Foundation – or as they like to call it ‘the most radical foundation ever made’. How so? For a start, the foundation is available in a whopping 51 shades, from very fair to very deep, each with a range of undertone variations. But it gets even more clever: using an innovative shade identifier known as the Fitzpatrick scale, which measures skin’s reaction to the sun, UOMA BEAUTY have identified six beauty categories depending on undertone, skin chemistry and common issues associated with said skin type, to create an all-inclusive range where everyone can find their ‘Skin Kins’. This basically means that there isn’t just one formula, but six different formulations to suit the individual needs and common concerns often associated with each skin type – so everyone can find the perfect match, or as UOMA BEAUTY calls it: ‘Skin Kin’. They are as follows: ‘White Pearl’ is for very fair skin and contains microalgae to counter inflammation and promote regeneration as pale shades often encounter redness and hypersensitivity; ‘Fair Lady’ is for fair skin, a skin shade most commonly associated with premature aging and dry/combination, so the foundation stars anglianco grape extract to induce hyaluronic acid synthesis, stimulate collagen production and improve cell detoxification; ‘Honey Honey’ is for olive skin, a skin shade most commonly associated with premature aging and dry/combination, so the formulation contains rose hybrid extract to repair by contributing to elastin induction, while protecting the skin from inflammation and free radicals, and reducing sebum production; ‘Bronze Venus’ is for rich tan skin, which is commonly associated with hyperpigmentation and oily/combination types, so the formulation contains white tea extract to protect, reduce inflammation and detoxify; ‘Brown Sugar’ is for brown skin, which is also commonly associated with hyperpigmentation and oily/combination types, so contains wolly thistle extract to reduce inflammation, minimise pores and reduce sebum production – plus it’s known to control and regulate pigmentation related genes; ‘Black Pearl’ is for very deep tones, which often encounter dullness, so the formula is enriched with tomato extract to amp up radiance while protecting against free radicals. Beautifully lightweight, long-wearing and hydrating, the formula grants adjustable coverage that can be built up from subtle to full before it dries to a soft matte finish. The foundation is also infused with biomimicry pigments, which essentially mimic your skin to grant a blurred effect, smoothing the appearance of fine lines and pores for a truly flawless finish. To top the whole thing off, it’s vegan and cruelty-free! Modern, powerful and rebellious, this innovative line is the beginning of a long-awaited beauty revolution – and we couldn’t be more ready to join the new frontier…

Shake well before use and apply onto clean skin. For the best results use a buffing brush or sponge for application and then blend for a stunning velvety skin-like matte finish. Use fingers for a sheerer coverage.

For sheer to medium coverage apply sparsely. For medium to full coverage apply generously. For full to extreme coverage apply multiple layers.

White Pearl: Aqua ( Water ), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Disteardimonium Hectorite, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Alumina, Polymethylsilsesquioxane, C20-24 Olefin, Dextrin Palmitate, Parfum ( Fragrance ), Silica, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Tocopherol, Limonene, Butylphenyl Methylpropional, Bht, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Pseudanabaena Galeata Extract, Ci 77891 ( Titanium Dioxide ), Ci 77491 ( Iron Oxides ), Ci 77492 ( Iron Oxides ), Ci 77499 ( Iron Oxides )

Fair Lady: Water (Aqua), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Disteardimonium Hectorite, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Polymethylsilsesquioxane, Alumina, C20-24 Olefin, Dextrin Palmitate, Fragrance (Parfum), Silica, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Tocopherol, Limonene, Butylphenyl Methylpropional, Bht, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Pseudanabaena Galeata Extract, (+/-) May Contain: Ci 77891 [Titanium Dioxide], Ci 77491 [ Iron Oxides ], Ci 77492 [ Iron Oxides ], Ci 77499 [ Iron Oxides ]

Honey: Water (Aqua), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Caprylic/Capric Triglyceride, Disteardimonium Hectorite, Potassium Sorbate, Dimethicone Crosspolymer, Polymethylsilsesquioxane, C20-24 Olefin, Alumina, Dextrin Palmitate, Fragrance (Parfum), Silica, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Tocopherol, Limonene, Butylphenyl Methylpropional, Bht, Rosa Hybrid Flower Extract, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, (+/-)/May Contain: Ci 77891 [Titanium Dioxide], Ci 77491 [ Iron Oxides ], Ci 77492 [ Iron Oxides ], Ci 77499 [ Iron Oxides ]

Bronze Venus: Water (Aqua), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Disteardimonium Hectorite, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Polymethylsilsesquioxane, C20-24 Olefin, Dextrin Palmitate, Fragrance (Parfum), Silica, Di-C12-13 Alkyl Tartrate, Alumina, Poloxamer 338, Tocopherol, Limonene, Butylphenyl Methylpropional, Bht, Rubus Idaeus Leaf Cell Culture, Camellia Sinensis Leaf Extract [Camelia Sinensis Extract], Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, (+/-)/May Contain: Ci 77891 [Titanium Dioxide], Ci 77491 [ Iron Oxides ], Ci 77492 [ Iron Oxides ], Ci 77499 [ Iron Oxides ]

Brown Sugar: Water (Aqua), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Disteardimonium Hectorite, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Polymethylsilsesquioxane, C20-24 Olefin, Dextrin Palmitate, Fragrance (Parfum), Silica, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Tocopherol, Alumina, Limonene, Butylphenyl Methylpropional, Cirsium Eriophorum Callus Extract, Bht, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, (+/-)/May Contain: Ci 77891 [Titanium Dioxide], Ci 77491 [ Iron Oxides ], Ci 77492 [ Iron Oxides ], Ci 77499 [ Iron Oxides ]

Black Pearl: Water (Aqua), Dimethicone, Trisiloxane, Butylene Glycol Dicaprylate/Dicaprate, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone Isododecane, Glycerin, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Alcohol, Disteardimonium Hectorite, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Fragrance (Parfum), Polymethylsilsesquioxane, C20-24 Olefin, Di-C12-13 Alkyl Tartrate, Silica, Poloxamer 338, Tocopherol, Solanum Lycopersicum (Tomato) Leaf Cell Culture Extract, Limonene,Butylphenyl Methylpropional, Bht, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. (+/-)/May Contain: Ci 77491 [ Iron Oxides ], Ci 77492 [ Iron Oxides ], Ci 77266 (Nano) [Black 2]

Always check packaging for up-to-date ingredients lists.