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    Too FacedBorn This Way Matte 24 Hour Long-Wear Foundation Cloud<p>A soon-to-be make up icon, the Born This Way Matte 24 Hour Long-Wear Foundation from Too Faced is a godsend for oily complexions that don't like to be weighed down with heavy, flat-finish foundations. Diffusing the look of imperfections with a naturally radiant, matte finish, this lightweight formula keeps you looking flawless for a full 24 hours. </p><p>Priding itself on 'life-proof' coverage, this waterproof, transfer-resistant formula offers shine-free, undetectable coverage that&#8217;s bound to capture your affection. Inspired by the &#8216;I woke up like this&#8217; beauty mantra, Too Faced set out on a mission to create a flawlessly natural-looking foundation &#8211; and the result is before you. The luscious liquid formula is enhanced with gorgeous, skin-loving ingredients: coconut water helps to replenish skin&#8217;s moisture levels without overburdening it, alpine rose brightens and promotes elasticity and hyaluronic acid provides long-lasting hydration for a more youthful appearance. Plus, the 35-strong shade range is versatile enough to suit a wide array of skin tones... Get ready to meet your perfect match!</p>TOO143_CLOUD228546519867062595 stars, based on8 reviews 29.00Cult BeautyNew
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    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation

    Too Faced
    Born This Way Matte 24 Hour Long-Wear Foundation
    ( 30ml )

    £29.00
    Add to wishlist
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Cloud Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Swan Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Snow Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Ivory Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Almond Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Seashell  Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Pearl Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Porcelain Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Vanilla  Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Nude Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Warm Nude Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Golden Beige Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Light Beige Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Natural Beige Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Warm Beige Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Sand Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Golden Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Praline Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Warm Sand Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Honey Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Caramel Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Brulee  Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Mocha Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Butter Pecan Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Maple  Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Chestnut  Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Chai Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Mahogany  Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Spiced Rum  Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Hazelnut  Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Tiramisu  Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Cocoa Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Sable Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Truffle Mini Swatch
    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Ganache  Mini Swatch

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    • Why it's Cult

      The next step in their mission to create a flawlessly natural-looking foundation, Too Faced's Born This Way Matte 24 Hour Long-Wear Foundation is one for all the shine-prone beauties out there. Crafted with the vision that foundation should be virtually undetectable, this oil-free formula boasts beautifully natural coverage that obscures the look of imperfections and controls oil for a matte finish that lasts all day. With 35 flattering shades to choose between – from 'Cloud' to 'Ganache' – you’ll be sure to fool everyone into thinking you were born this way.

    • Description

      A soon-to-be make up icon, the Born This Way Matte 24 Hour Long-Wear Foundation from Too Faced is a godsend for oily complexions that don't like to be weighed down with heavy, flat-finish foundations. Diffusing the look of imperfections with a naturally radiant, matte finish, this lightweight formula keeps you looking flawless for a full 24 hours.

      Priding itself on 'life-proof' coverage, this waterproof, transfer-resistant formula offers shine-free, undetectable coverage that’s bound to capture your affection. Inspired by the ‘I woke up like this’ beauty mantra, Too Faced set out on a mission to create a flawlessly natural-looking foundation – and the result is before you. The luscious liquid formula is enhanced with gorgeous, skin-loving ingredients: coconut water helps to replenish skin’s moisture levels without overburdening it, alpine rose brightens and promotes elasticity and hyaluronic acid provides long-lasting hydration for a more youthful appearance. Plus, the 35-strong shade range is versatile enough to suit a wide array of skin tones... Get ready to meet your perfect match!

    • How to use

      Apply your shade of Born This Way Matte to the centre of face using your brush of choice and blend outward for a flawless finish.

    • Full ingredients list

      Water\Aqua\Eau, Cyclopentasiloxane, Trimethylsiloxysilicate, Methyl Trimethicone, Butylene Glycol, PEG/PPG-18/18 Dimethicone, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Tribehenin, Phenyl Trimethicone, Silica, Sodium Hyaluronate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Rhododendron Ferrugineum Extract, Glycerin, Lecithin, Dimethicone, Methicone, Disodium Phosphate, Xanthan Gum, Propylene Carbonate, Disteardimonium Hectorite, Cellulose Gum, Laureth-7, Polymethylsilsesquioxane, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)] <ILN47587>

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    Reviews
    Too Faced - Born This Way Matte 24 Hour Long-Wear Foundation

    Too Faced Born This Way Matte 24 Hour Long-Wear Foundation Reviews

    Foundation
    Absolutely love this foundation. Gives amazing coverage and makes my skin look flawless.
    I HAVE OILY SKIN - I REPEAT, I HAVE OILY SKIN
    My skin is naturally very very oily, to the point where I need to blot 2-3 times a day and that's even after I've heavily 'baked' my face during application. The original Born This Way foundation is excellent and I noticed my skin actually improved when using but THIS ONE is insanely good! I DO NOT SET my foundation anymore for the first time in my life!!! I can not believe it. It doesn't smudge when wearing a mask and keeps me matte for hours. My skin starts to look glowy after maybe 6 hours of wear but it's not enough where I want to blot and bear in mind, this is without setting with a powder! I can not rave about this foundation enough and I'm 100% sure that I will not use any other foundation now. Yes it's kind of pricey but it's worth it to A, not break out, B, be rest assured that your face isn't all cakey/oily and C, to feel good all day long! Love love love.
    Best matte foundation
    I have combination skin and could not find a matte foundation to suit me until I bought this one! This is by far the best matte foundation over ever tried... it does not settle in to my smile lines like the others do and it lasts all day too it has become my holy grail!!
    New favourite matte foundation
    I was so excited when Too faced confirmed that they were releasing a matte version of born this way. I like the original but I have oily skin so after a few hours my skin looks too oily. The matte version is perfect for me, good coverage, comfortable to wear and long-lasting. My new favourite.
    LOVE IT
    I bought this out of curiosity and WOW, I love it! It is certainly waterproof, the water would just run off of it when applied and even when I tried to rub it off it wouldn't budge. Certainly, full coverage as I tried it over part of a tattoo so on the face with some blemishes, it works well. I love it so much!
    Long lasting
    My favourite foundation so far, a small amount goes a long way, the coverage is fantastic and it lasts all day.
    Best Foundation EVER!
    I ALWAYS buy a very light and medium shade of every foundation that I use. I chose Swan and Warm Nude. I wasn’t sure about the consistency at first, it seemed slightly watery for a 24 hour base. I applied it with a brush and it looked awful, I used my fingers to smooth it over and then I let it dry. It dried looking PERFECT on my skin. 7 hours later and it still looks banging and perfect! I’m 41 years old and I developed malasma after the birth of my second child. This foundation is the only one which has covered it and kept it covered all day. This is life changing for me. Thank you Two Faced, please please don’t ever discontinue this product! Highly recommend from me.
    Just love this
    I'm absolutely satisfied with this foundation, it does what it says and thats it. Really long-wearing, doesen't transfer onto clothes and I barely touched it up with powder. The best thing that it looks so natural. Really love it, my go to when I have a long day!
    See all 8 reviewsHide 3 reviews

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