SkinOwl’s founder Annie Tevelin admits that she had ‘skin she was ashamed of’. Severely acneic, she’d tried every possible skin care solution, until she decided to take matters into her own hands and go back to the drawing board – in this case, a post-graduate course in cosmetic chemistry at UCLA. It was there that Annie began to understand the myriad pros – and cons – of the ingredients in everyday cosmetics, and decided to strip back her skin care routine, while sharing her newly acquired wisdom through a private Facebook group. Her following soared, as more and more women sought the SkinOwl’s expertise – and before long her capsule collection of skin care was born. Prizing purity and efficacy, SkinOwl’s message isn’t ‘go green, or else’ – it’s about offering a natural alternative for those who’re keen to help their skin become the best that it can be.