Have (even) more fun with your blonde hair with this newly formulated, strengthening, toning, anti-colour fade formula. With violet toning properties, this shampoo removes brassiness, corrects yellowness and brightens dull tones. Pureology’s signature AntiFade Complex maximises colour retention, while Strength Cure Asta Repair improves the strength and texture of your strands, moisturising, nourishing, boosting shine and enhancing vibrancy.
Highlighted or colour-treated hair can often become dull and fragile – that’s where Pureology’s Strength Cure Best Blonde range comes in. The first step in your blonde-brightening ritual, this concentrated cleanser clarifies and strengthens hair while also providing remarkable colour protection. Thanks to violet toning properties, the formula cleanses and neutralises brassy, yellow tones, while Pureology’s AntiFade Complex protects and prolongs colour for your most vibrant blonde. As well as this, the shampoo helps to restore strength, moisturise and nourish strands, thanks to the brand’s exclusive ‘Asta-Repair’ complex, which stars astaxanthin (a powerful nature-derived antioxidant), keravis (one of nature’s most powerful anti-breakage fortifiers) and ceramides to help heal and repair damage. Divinely scented and capable of leaving hair brighter, blonder and stronger, this is a hair care lover’s dream come true.
Apply a 10 pence-sized amount to wet hair and lather. Rinse. Repeat if necessary.
Aqua / Water, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Citric Acid, Taurine, Sodium Cocoyl Isethionate, Sodium Hydroxide, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Decyl Glucoside, Sodium Chloride, Ppg-5-Ceteth-20, Polyquaternium-10, Parfum / Fragrance, Amodimethicone, Coco-Betaine, Hydrogenated Coconut Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Acrylates/Beheneth-25 Methacrylate Copolymer, Ci 60730 / Ext. Violet 2, Camelina Sativa Seed Oil, Sodium Isethionate, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Oil / Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl, Silanetriol, Sodium Acetate, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Isopropyl Alcohol, Orchis Mascula Extract, Phenoxyethanol, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, Melanin, Pentylene Glycol, Ethylhexylglycerin
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