Milk Makeup Hydro Grip Primer 10ml
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£18.00
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With community and self-expression at the heart of every product, Milk Makeup transforms skin-loving ingredients into effective formulas. Born out of Milk Studios (a creative hub in downtown New York) the brand dreams up beauty essentials that are easy to use, multi-functional and encourage creativity. Meet the Hydro Grip Primer (45ml), a multitasking base staple that hydrates skin *and* locks in your look for the long run.
Milk Makeup's Hydro Grip Primer (45ml) boasts a silky gel formula that gives your look real staying power while remaining invisible against the skin.
This green-tinted primer glides on smoothly to form a layer that locks make up in place for up to 12 hours while granting a natural, dewy finish. Our favourite part? The formula is enriched with nourishing aloe water, hyaluronic acid, niacinamide *and* blue agave extract (hello hydration...) to deliver good-to-skin benefits at the same time. If you want our review, we think this make up multitasker has us in its clutches for good...
Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.
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Customer Reviews
5 stars rating 619 reviews
4 stars rating 197 reviews
3 stars rating 99 reviews
2 stars rating 48 reviews
1 stars rating 44 reviews
Top Customer Reviews
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Brilliant
One of the best primers I have used. It doesn’t lie when it says it’s hydrating. My skin feels so fresh after using it. It applies easily and the pump bottle makes this nice and easy. My makeup stays on all day using this primer.
by RB
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Massive Hydro fan
I really like this primer. I have dry, sensitive skin and it gives me such a dewy look without any foundation. Sometimes I just wear it on its own with a bit of bronzer and blush - makes every day makeup super easy!!
by Sophie
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YES!
This primer is wonderful! It feels cooling and refreshing to apply, contains some good ingredients to help with bacteria and inflammation and really does hold makeup in place all day. It does have a strange scent, almost medicinal but it is fantastic!
by Katie
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I'm torn on this one.
I want to love this so badly. It feels lovely when applied but I do find myself struggling to make it work. If you apply foundation with a sponge, don't panic when you see splotchy application dots in your magnifying mirror. Give it a few minutes and it settles in beautifully. I learned this after about the 6th attempt. Also, don't get it near your eye area, as it doesn't allow for easy concealer blending. It may sound obvious but anything goes on the first cuppa. My dry skin doesn't feel dry during the day when using this, but I do find that my foundation still cracks after a few hours, even after adding a drop of oil to it. That's retinol face for you and I guess this primer isn't a miracle worker. It doesn't play nice with most sunscreens. I find it difficult to layer with other priming products, so maybe it's not meant to, but who only uses one primer these days?! I want hydrating, pore filling, radiant, transfer resistant magic in a bottle. It's quite tricky to find more detailed user info in online reviews, so I'll play some more.
by Mara23
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UNREAL
This prolongs my makeup all day! I wear super dewy products and this helps them from breaking down and it makes it last so much longer. 100%
by Jenna
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Say Yes to this Primer
I never post reviews about anything, which is hypocritical as I heavily rely on this, however this Primer is simply magical. Never has anything lived up to the hype like this before. Whatever miracle they have harnessed to make everyone’s makeup (regardless of skin type, age or colour) stay ALL DAY AND NIGHT is alright with me. Buy it now and you will never be shiny again. Got Milk?! Yes please.
by RocknRoseMUA
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Best ever primer?
Ok so I’ve tried loads of primers, but this is the only one which really holds your make up in place by the end of the day. Face and even eyeliner stays put for longer. Needs a bit of drying time, 2-3 mins but that’s the only tiny negative. Love!!
by Blondejacko
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Best primer EVER!
I was slightly pessimistic about all the rave reviews for this primer, I was doubtful that a primer could be THAT good. But this did not disappoint. If you have dry/normal skin then you will LOVE this! It feels so hydrating on the skin and applies nicely onto the face. It leaves a tacky feeling which I really like because then I know my foundation will stick but if you are using it as skincare then it does eventually dries down and doesn't feel sticky once dried. I tested this out on a week of work experience in London and let me tell you my foundation did not budge. Usually, I have patches of foundation that break away around my nose and forehead but not with this primer. It truly kept my makeup fully intact and I have never had a primer make a noticeable difference to my makeup longevity. If you want your makeup to last but don't want to dry your skin out this will be your new best friend!!
by Char
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Didn't work for me
I tried a variety of foundations and cc creams with this primer but it just doesn't work for me. I have combination skin and it dried out my 'normal' bits while not seemly managing any shine prevention on the more greasy bits.
by Elz
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AMAZING!
Best primer ever! I love how this makes my skin look and feel (with and without makeup) This product genuinely is worth the hype, leaves your skin so hydrated and so fresh. It feels like nothing is on! I never leave reviews but this one definitely warranted it
by Abi
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