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    NAILS.INCGel Effect West End <p>The hero in NAILS.INC's renowned range, the brand's bestselling Gel Effect polish grants a flawless maincure at home.</p><p>Discover NAILS.INC's bestselling Gel Effect polish range formulated with revolutionary plasticiser technology for a flawless manicure at home. Available in five classic shades, pick from 'West End' a true red, 'Mayfair Lane' a pale pink, 'Kensington Passage' a vivid coral, 'Porchester Square' a muted grey and 'Black Taxi' a pitch black. Gel Effect polish glides on effortlessly and the extra-wide brush ensures easy application. Highly-pigmented, this renowned formula provides exceptional coverage with a plumping agent to level out any imperfections on the nail. You won't regret adding this formula to your DIY mani pedi collection.</p>NAI025_WEST218208400900688523 stars, based on4 reviews 15.00Cult BeautyNew
    • NAILS.INC Gel Effect Thumbnail
    NAILS.INC Gel Effect

    NAILS.INC
    Gel Effect
    ( 14ml )

    £15.00
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    NAILS.INC Gel Effect West End  Mini Swatch
    NAILS.INC Gel Effect Mayfair Lane  Mini Swatch
    NAILS.INC Gel Effect Kensington Passage  Mini Swatch
    NAILS.INC Gel Effect Porchester Square  Mini Swatch
    NAILS.INC Gel Effect Black Taxi  Mini Swatch

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    • Why it's Cult

      Once a small British brand and now a mainstay in the mani-pedi world, NAILS.INC has earned iconic status through its catwalk-inspired colours, fashion collaborations, innovative special effects and immaculate professional manicures. We can’t resist the brand’s high-quality, low-effort products – that’s why we’ve selected the very best to share with you and your nails…

    • Description

      The hero in NAILS.INC's renowned range, the brand's bestselling Gel Effect polish grants a flawless maincure at home.

      Discover NAILS.INC's bestselling Gel Effect polish range formulated with revolutionary plasticiser technology for a flawless manicure at home. Available in five classic shades, pick from 'West End' a true red, 'Mayfair Lane' a pale pink, 'Kensington Passage' a vivid coral, 'Porchester Square' a muted grey and 'Black Taxi' a pitch black. Gel Effect polish glides on effortlessly and the extra-wide brush ensures easy application. Highly-pigmented, this renowned formula provides exceptional coverage with a plumping agent to level out any imperfections on the nail. You won't regret adding this formula to your DIY mani pedi collection.

    • How to use

      Apply one coat of NailKale Superfood Base Coat to clean, dry nails. Apply 2 coats of the nail polish colour. Finish with one coat of 45 Second Top Coat with Kensington Caviar.

    • Full ingredients list

       Butyl Acetate, Ethyl Acetate,Nitrocellulose, Acetyl Tributyl Citrate,Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer,Isopropyl Alcohol, Acrylates Copolymer, Stearalkonium Bentonite, Red 6 Lake Ci 15850, Styrene/Acrylates Copolymer, N-Butyl Alcohol, Titanium Dioxide, Silica, Red 7 Lake Ci 15850, Benzophenone-1, Mica,Diacetone Alcohol,Trimethylpentanediyl Dibenzoate, Hexanal, Propanediol, Water/ Aqua,Hydrogenated Styrene/Isoprene Copolymer,Lauraldehyde,Myrothamnus Flabellifolia Extract, Tin Oxide,Zinc Acetylmethionate,Citric Acid,Ascorbic Acid, Sodium Benzoate,Yellow 5 Lake Ci 19140, Tocopherol

    • Cult Conscious

      Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

    • Discover More

    View our Shipping Policy here

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    Reviews
    NAILS.INC - Gel Effect

    NAILS.INC Gel Effect Reviews

    Nice and glossy
    After finally admitting defeat with gel manicures - my natural nails are just too weak to cope - I turned to NAILS.INC for the days when I fancied nice nails. I was not disappointed by these polishes, they're exactly what I was looking for. Black Taxi in particular is great - super opaque and glossy. My biggest pet peeve with nail varnishes is when they are gloopy, don't dry properly and get lots of bubbles and dents in. You don't get any of this with these, especially if you use the NAILS.INC fast dry top coat (which is AMAZING, 10/10 recommend). These last me about 4-7 days before starting to chip at the edges. If you want a gel-like manicure for a special occasion without any of the damage, then these are for you. Giving 4 stars as no nail varnish is perfect, but of all those I've tried, these come pretty close.
    Chips
    I treated myself to West End recently along with the top coat, as I've not been going for a gel manicure. I was very disappointed, having spent £15 on a nail varnish (and the same again on a top coat), branded as 'gel effect', to find that it instantly chipped. It's very thin and chips and peels very easily, leaving my nails looking terrible. I've removed and reapplied three times and had chips within one day each time. I've now gone back to other, cheaper products with much better results.
    Terrible
    This chips within a day, even with the base and tip coat from the same brand. There are much better “clean” (whatever this means for nail polish) brands out there that actually last 2-3 days before chipping. No idea why this is advertised as “gel effect”
    The best neutral ever! Porchester Square
    I have always been on the hunt for my perfect natural every day nail polish. I will own up that I'm fairly lazy with my nails and rarely bother to paint them as unless I get shellac, they chip in about 10 minutes otherwise! First of all, this lasts a few days for me before chipping, which is unheard of for me! Secondly, the colour is just the perfect neutral toned grey ever. It just makes you look put together, and I always feel better with my nails done. I use the Lacquer Lock as my top coat and it has such good shiny finish with this. It has a really good pigment to it and I barely need to do a second coat either. My only negative with this is the packaging, I love the brush itself, but I find you have to lift the lid off before you can twist it open and closed directly from the smaller top to it. It's a minor issue and definitely wouldn't put me off buying it again though.

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