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    Gone are the days when a gentleman taking too long getting ready would prompt some intense speculation (“What’s he doing in there?”) - welcome to the grooming revolution boys! From nourishing beard oils to soothing and calming moisturisers that will bid bye-bye to post-shave irritation, our all-new category of problem-solving heroes are tailored to your exact wants and needs so stop borrowing that glow-giving treatment you found by the sink (yep… we know what you’re up to) and curate your very own routine instead.

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