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    Allowing the sanctity of ancient African beauty rituals and traditions to take centre stage, Lovinah employs tried-and-tested, plant-powered, centuries-old beauty secrets – infused with a modern twist of hardworking bio-actives. Known for both their potent skin-saving and medicinal benefits, personally-sourced botanicals, extracts, clays and oils boost each formula with nourishing, moisturising, soothing and energising properties – for a complexion that boasts a simply ‘supernatural’ glow. Brand founder Joy Ekhator wanted to share her own knowledge of plants – passed down from her herbalist grandma – that helped her tackle her own skin troubles. Intrinsically entwined with mother nature, each product from Lovinah tells a story – steeped in history and knowledge that has been passed down for generations.

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