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    Living ProofNo Frizz Shampoo<p>Frizz fighting is notoriously tricky business &#8211; most anti-frizz products rely on oils and silicones, to lubricate the hair&#8217;s surface and weigh strands down, which help to minimise friction but ceases to be as effective when things get hot and humid. Frizz is the product of these two factors; when hair is exposed to humidity or dampness, the moisture is absorbed into the hair fibre, causing the cuticle to flare out &#8211; as the strands rub against one another, the increase in friction results in frizz, so a true solution must successfully tackle both of these issues. Living Proof took it upon themselves to devise an innovative anti-frizz breakthrough; OFPMA &#8211; the proprietary technology in Living Proof&#8217;s No Frizz products &#8211; which coats each strand more evenly than silicones, so moisture is unable to penetrate the hair shaft. It also helps to smooth each strand&#8217;s texture, so friction is minimised and frizz is conquered. </p>LIV01318989895361002400 22.00Cult BeautyNew
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    Living Proof No Frizz Shampoo

    Living Proof
    No Frizz Shampoo
    ( 236ml )

    £22.00
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    • Why it's Cult

      Living Proof’s No Frizz Shampoo has a rich, nourishing formula that lathers beautifully to eliminate product build-up, dirt and residue, whilst the brand’s patented ‘Healthy Hair Molecule’ (OFPMA) works to weightlessly block humidity. Hair is left feeling squeakily clean but not stripped, with an enviably glossy lustre and dramatically improved manageability. What’s more, OFPMA helps repel environmental grime, allowing you to wash your hair less often (a godsend if your hair is coloured or chemically treated). Painstakingly developed with never-before-used hair care ingredients and technologies, Living Proof abandoned the usual hair care ‘recipes’, choosing instead to approach aesthetics from pharmaceutical, medical and biotech perspectives – with consistent advice and consultation from some of the world’s greatest stylists and industry veterans. The outcome? The happy fact that A-List-worthy hair now comes in bottles.

    • Description

      Frizz fighting is notoriously tricky business – most anti-frizz products rely on oils and silicones, to lubricate the hair’s surface and weigh strands down, which help to minimise friction but ceases to be as effective when things get hot and humid. Frizz is the product of these two factors; when hair is exposed to humidity or dampness, the moisture is absorbed into the hair fibre, causing the cuticle to flare out – as the strands rub against one another, the increase in friction results in frizz, so a true solution must successfully tackle both of these issues. Living Proof took it upon themselves to devise an innovative anti-frizz breakthrough; OFPMA – the proprietary technology in Living Proof’s No Frizz products – which coats each strand more evenly than silicones, so moisture is unable to penetrate the hair shaft. It also helps to smooth each strand’s texture, so friction is minimised and frizz is conquered.

    • How to use

      Apply No Frizz Shampoo to wet hair. Massage into a rich lather, focusing on roots. Rinse. Follow with No Frizz Conditioner.

    • Full ingredients list

      Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Lactamide MEA, Glycol Distearate, Octafluoropentyl Methacrylate (OFPMA), Behenyl Alcohol, Hydrolyzed Wheat Protein, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, PEG-7 Glyceryl Cocoate, Polyquaternium-47, PEG-200 Hydrogenated Glyceryl Palmate, Laureth-4, Laureth-23, Potassium Sorbate, Tetrasodium EDTA, Methylchloroisothiazolinone, Ethylhexylglycerin, Propanediol, Methylisothiazolinone, Fragrance/Parfum, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Nitrate, Magnesium Chloride

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    Need help? Contact us referencing product code LIV013

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