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    A self-care champion with a positive girl boss attitude at its heart, Kitsch is a woman-owned, global accessories brand that’s brimming with luxe products to effortlessly elevate your beauty rituals. Equipped with an arsenal of beautiful hair ties cut and tied herself, Kitsch’s founder – Cassandra Thurswell – was determined to create a brand filled with inspiration and positivity. With easy-to-use (and extremely Insta-worthy) essentials that are cruelty-free and 100% vegan, we’d say she’s done just that.

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