IT Cosmetics

Ann

Love, but better packaging needed

I love this foundation and have repurchased it on multiple occasions. My only gripe is that the foil text on the bottle's sticker starts coming off over time, then you end up finding pieces of it mixed into your makeup from handling the bottle! Would just recommend to take the sticker off as soon as it arrives - it really does get everywhere otherwise.

Rebecka

Finally a product for sensitive skin

This is my new forever foundation, it is just perfect! I have really sensitive skin and broke out from the essential oils in the IT Cosmetics CC cream, so when I heard that they released a foundation without irritants, I was overjoyed!

Sakura

Better than CC+

It is lightweight and comfortable to wear. Although I am almost 60 years old, it covers better than CC+ cream and pores are invisible. I know there are a lot of great foundations out there but as I have very sensitive skin, I think it is probably the best I can get at the moment.

Ellen

Not for me...

I love the IT cosmetics brand and swear by their CC+ cream and bye bye under eye as staples in my make up kit so thought I would deviate from my usual mac studio fix full coverage foundation for this instead.. incredibly disappointed, so much so that I felt compelled to write my first bad review. Watery in texture, poor powdery coverage, not long lasting and ultimately feels like a huge waste of money. Genuinely not sure I will even use the rest of the bottle.. would not reccomend!

Gail

Your skin but better

Loved this foundation great cover

Kad07

Holy Grail Foundation!

I love this foundation. It’s so lightweight on the face and the consistency is perfect for everyday. It evens my skin tone perfectly and I have sensitive skin and this has not broke me out and I believe the claims, it has improved my skin. I haven’t used another base product since I bought it when it launched, I love it that much and I have three different shades. I just hope they don’t discontinue it as that’s what usually happens to me.

Colleen

Love

It’s probably the best foundation I have ever had, the colour match is slightly darker, but I’m usually darker. It is so lightweight and the coverage is unreal! I also have the CC cream and under-eye concealer and they all sit lovely on my skin!

Sweet T

Exellent makeup

This makeup is one of the best I have ever tried!! Get it now!!!

Lola

Love the finish, but the shade range for fair skin in meh

I will start like this. When I first got the foundation, it did not work. No matter what primer I used, it looked awful on my skin. So I used no primer at all - and tada! The foundation looks absolutely beautiful. However, I am very pale and I always find it hard to find really light foundation from It Cosmetics. Their CC cream is good too but even the shade Fair is too dark for me.

Olivia - Cult Beauty Staff

Longwearing but not heavy

This foundation is effortlessly light-weight which is a refreshing feeling but because of this, I find it can settle in fine lines or drier patches. The colour is lovely, it blends into my skin perfectly, and it is nice and long-wearing. I will say as a dry girl I do prefer something creamier and thicker in texture so ti gives a nourishing feel when I'm wearing it, it also doesn't have the most illuminating finish and I find I need to use a lot fo glowy primers underneath still.

Jamroll85

Not a fan

I was very excited to try it but unfortunately it has disappointed me. The coverage is very light, shiny, it's more like a bb cream. The staying power is dire. I use it as a base mixed with primer. Overall, I regret this purchase as it really wasn't cheap. I have a combination oily skin.

Laura0609

Beautiful

I just got a sample of 11 Fair Neutral and it's lovely. Perfect colour, I usually use Fiji Nars Sheer Glow and this shade is perfect. The foundation is beautiful on the skin, looks really natural and not cakey or sitting in my fine lines. I'm 30 so my skin has changed. I'm definitely going to buy it.

EmmaLou95

Mixed feelings

I have never used the CC cream because I really didn't agree with the lack of shades available, so I tried this without making any comparisons to the CC cream! I'm torn with how I feel about this foundation. It is a really lightweight formula that doesn't feel heavy at all and it has a nice skin-like finish, it's not too matte! I have quite dehydrated skin so I find I have to prep my skin really well for wearing this foundation because if not, it clings to any dry patches I have. It wears really well and even when wearing a mask, it sticks around pretty good on the face! I work long shifts and my make up still looks quite nice by the end of the day. I do like the look of this foundation when I have moisturised and primed my skin really well but I wouldn't recommend this foundation to anyone with very dry skin.

emmemmbee

Terrible

I use it cosmetics CC cream, it is absolutely fantastic so I had high hopes for this foundation. However it is honestly the worst foundation I have ever used.

Silvia

It has glitters

It has glitters, glitters everywhere. It can't be worn.

Marta - Cult Beauty Staff

So Radiant! So effortless!

I was super excited to try this as I am always on the hunt for a lightweight complexion hero that will make my skin glow! This is it! It is very easy to apply (amazing results with the IT Cos brush) and it leaves my skin looking super radiant! I am usually a Medium in the CC and got Medium Neutral for this and it was spot on! I love a natural finish with that 'lit from within' look and this definitely delivers!

Connie

Just as good as CC

I have been a long time wearer of the IT CC cream, in shade Fair. I thought I would give this foundation a try just to switch things up a bit. I’m not really big on full coverage, I’m more light/medium and this foundation fits that. It’s definitely buildable for those wanting more coverage, without looking cakey. I’m neutral in shade and ideally I would’ve went with 10.5 but as it was sold out I went with 11 and I can get away with it as it is on par with the fair shade in the CC cream. The only thing I’ve noticed is this foundation does oxidise on me, it doesn’t really bother me that much as I normally, with most products, need to bring my foundation down my neck (pale girl problems). I can’t speak on the skincare benefits as I don’t wear it every day to trial it out. If you like ITs other products then I think you’ll like this.

Phèdre

Exceptionnel / Exceptional

Mon nouveau fond de teint préféré La couvrante est comme je l’aime, ni trop ni trop peu. Très fin, naturel. La tenue est vraiment top même avec le masque! Magnifique. My new favourite foundation The coverage is how I like it, neither too much nor too little. Very fine, natural. The outfit is really great even with the mask! Magnificent.

Grace - Cult Beauty staff

A beautiful radiant finish

I have been a massive fan of the IT Cosmetics CC cream for years so I was so excited to get my hands on this foundation as soon as I heard it was being launched. As much as I love the CC cream the only annoying thing about it is that due to the limited shade range I have to mix two shades together, so I was soo happy to see the foundation had so many more shades. ( For reference I mix Fair and Light in the CC cream and I use Light Neutral 22 in this foundation which is perfect for my skin tone!) The consistency of this foundation is a lot more lightweight compared to the CC cream. It also provides less coverage; however, you can definitely build this up to cover any pigmentation and breakouts on the skin. I also love the finish of this foundation; it leaves your skin looking so radiant and has such a natural finish. For everyday use I would say I prefer the CC cream just because it has more of a dewy finish, higher coverage and the added benefit of SPF 50. However, I have been loving this foundation in the evening – I have an oily T tone and with a bit of powder on top this stays in place all night!

Ella - Cult Beauty Staff

Possibly the BEST foundation I have ever used..?

I'm a big fan of IT cosmetics after trying the CC cream a couple of years ago... I knew then that they really did know how to make a great foundation, so I was SO excited to get my hands on this. This lived up to my expectations and MORE! Firstly my skin is oily, textured, and prone to breakouts. I put it on as soon as it arrived... then had a Zoom meeting straight after, instantly everyone said how great my skin looked! And it did! It just looked so healthy and radiant. What I'm most impressed with is the staying power. If you have oily skin, it's so hard to find a dewy radiant foundation that doesn't make you look greasy by 2:00 pm... This kept oil at bay and kept my skin looking fresh all day. I'm obsessed!

LL

All hail Your skin but better!

I ordered this on a whim after watching a YouTube tutorial and am I glad I did. I have been smiling ear to ear every time I look in the mirror! It’s absolute perfection. Lightweight, evens skin tone, hides what you need it to without completely masking the skin. I never find the no make up, make up look easy, it always either looks greasy or I still need more coverage but this is it. This is the one! I am completely in love. My oily, blemish-prone skin loves it. It really is your skin but better!

Bmor87

My hunt for a decent foundation is over.

This foundation has combatted everything: Pores, lines, texture, radiant finish but not too radiant, perfect coverage to not look cakey, it looks like I have nothing on my skin and it lasts well. I also managed to meet my shade level and tone precisely, which is rare for me. When I say all of this I say this as a woman who has got through a lot of foundations unsatisfied and I have 33 year old problem skin. It works best with my poreless putty primer and the finish is better on my problem skin with a sponge as the consistency of the foundation is thin so it sits in pores when I use a brush. The only two things to point out are: It doesn't stick too well on my majorly oily areas - my nose and directly around it, so I have to apply concealer there instead. It also has a tendency to sit in my forehead lines minorly if not applied thinly there and proper buffed in and powdered. Setting spray also helps. But these issues are the same with every foundation with the finish I want. :)

Sofie

AMAZING

I will never wear anything other than this now!!! It’s the most gorgeous lightweight foundation and also the most gorgeous full coverage foundation.

Fifi

Gutted

I have been musing over a new foundation for ages-reading reviews looking at all of the descriptions and finally decided to go for this. The colour match is wrong for me way too light despite following all of the instructions. It is very sheer-rubs off easily and not ideal for a 50-year-old skin. I previously used Nars in Santa Fe. Not sure where to go next-just wish I could get my money back. Wearing during lockdown to use it up but I think it will last a long time. Even my daughter doesn't want it. I think it would be good for young skin in good condition-go one shade darker than the online suggestion!

Claire

Disappointed

I had high hopes for this foundation after seeing a segment on TV. I was left very disappointed, the only positive was the actual shade match. It didn't last long even with primer underneath and finishing powder. Wasted my money and wouldn't buy again.

K

Waste of money

Waste of money for me. Did the match test too pale but also watery doesn’t behave like a foundation. Wish I could send back and get money refund. Can’t wait for shops to open so we can try products. Sorry it’s a moan but just wasted my money

Ines

Really disappointed.

I have mature (over 40) combination/dry skin. I love the CC cream so I had high hopes for this foundation. I must say I am very disappointed. It accentuates my pores, fine lines and wrinkles and it makes my skin look terrible! Only the shade was good (and better than the CC cream in that respect - they need to add more shades in their CC range). Other than that, I cannot recommend this.

H.T.

Very good

I have fair skin, I bought the number 20. It came out too light, but I really like the texture on the skin. Looks very natural and does not dry out.

Mitch

Fab Product

I love this product. It is lightweight and I think goes a long way. Being an older lady anything too heavy sits in the creases but not this. It lasts all day, even with having to wear the dreaded face mask. I will be purchasing again and have already shared this secret with a few friends.

Sarah

What is this sorcery?!

Holy grail! I don't know what they're using (I guess unicorn tears or something), but it's unbelievable. Coverage is medium and just perfect for a natural airbrushed look. The texture is great as well, not too matte but not greasy. Even when you look very close - it looks like you have nothing on. And the real magic is longevity - it looks exactly the same (maybe a tiny bit glowier, but nothing serious) after a long day on oily skin, middle eastern humidity and heat and mask included! Keep crying, unicorns. This is magic, and It's worth it. Buy it now.

Tia1960

WASTE OF MONEY

After only 10/12 applications, it’s empty!

Amy

Not blown away

As someone who swears by a BB/CC cream but finds the IT cosmetics cult classic CC cream too heavy duty, I had high hopes for this. I find this foundation a little so-so - it’s a nice, light coverage and I’ve found a shade that’s great for me. But I don’t find it has much staying power (I’m normal to oily and sensitive) and it just doesn’t do all that much for me. Looks fine, but I find I have to go in with a glowing primer to make this a little more flattering. Also, the coverage to me is lighter than several BB/CC creams that I’m used to, which I’ve discovered through using this foundation, that I prefer the coverage of. So I’d say this is fine, but there are better on the market.

Amber

Love

So pleased that I purchased this foundation. Feels so light weight on the skin, gorgeous skin like finish. Would say it is medium coverage and I just concealer on any blemishes etc however, you can build it up. So happy and really recommend. My skin is normal/dry and it is perfect.

Lucy

Best Make-Up Release of the Year So Far

So this week not only have I found my perfect moisturiser for my dry and reactive skin, I've also found my perfect foundation. This is beautiful. So light on the skin, the perfect amount of coverage and lasts all day. I'm 8 hours in to wearing this today and been ironing for 4 hours and it still looks just like it did when I applied it. Normally I'd look sweaty and a lot of foundation would have worn off wearing it whilst ironing so I am amazed it at how it has worn. It air brushes pores and very forgiving over fine lines/wrinkles, gives a youthful, healthy appearance to the skin. I have so many foundations in my collection and this has definitely taken the top spot!

Sofia - Cult Beauty Staff

My new favourite foundation

Ok, I don’t want to be over dramatic but this may be the best foundation, ever. The medium buildable coverage means that your natural skin comes peeking through ever so slightly, meaning you have skin that looks perfected but natural - like an airbrush effect. It leaves a gorgeous, dewy, glowy finish which I usually loathe because my skin is ridiculously oily (I have to blot every hour on the hour for context) - but this somehow doesn’t leave me looking or feeling any oilier! It’s also lasted all day despite not having any long wear claims, and this is underneath my mask. I love it and would definitely purchase again.

Ellie

Sorcery!

I have been struggling to find a foundation that is not only light but has some coverage without accentuating my fine lines and pores, I almost gave up thinking that such thing didn't exist. Voilà! It does! I can even apply it with my fingers! The best buy!

Kimi - Cult Beauty Staff

Surprised me!

I'd like to say or think I like an 'easy' foundation meaning I could apply foundation and not think much else about it. At a glimpse, the packaging is lovely, glass bottle, silver cap/pump and I thought I could see slight 'glitter' or shimmer in my bottle (42 Natural Tan) nonetheless, I applied this along side an It Cosmetics brush, and OH MY GOD. It glides on like butter! The shade had me at a surprise, the coverage had me at a surprise and above all the finished look! I then carried on and applied my concealer, setting powder, bronzing products, I tried a few methods now as I have been using this solidly for 3 weeks and I am still very much loving it! I would definitely say this is more of a light / medium coverage and best applied with a dense brush. I would definitely re purchase.

Natalie - Cult Beauty Staff

Natural and Radiant

I'm not normally a foundation girl and much prefer a CC cream (shout out to the Illumination CC+ from IT!) or a tinted moisturiser, however I love the formula of this. It's so lightweight and almost feels like water on your skin. I love a dewy finish and this looks so natural on the skin and blends in beautifully too. Strangely I would actually say I'd prefer more coverage from it, I find the original CC and Illumination CC actually do more in terms of coverage for me. Even though I don't like a full coverage, I find that this isn't quite enough for me as a base. It's so lovely and natural though, and I think this will be perfect for 'mask makeup' too. It's a really buildable formula though and never feels heavy on the skin, and the blurring effect really is amazing! Everything just looks slightly airbrushed and perfected. I use this with the Heavenly Luxe Complexion Brush and it buffs in so easily! I'd say to stick to the CC formulas for more coverage, but this is an absolute must for anyone wanting a natural but buildable and really breathable, hydrating foundation!

Syhem - Cult Beauty Staff

A dream

I must start by saying that I use the It CC creams daily, I love the matte version on warmer months on my combination and acne-prone skin and the original one when it gets cold. So, when I heard that they were launching a foundation that had skin care qualities to it I was extremely excited to try it! My skin is very sensitive, so I try not to use foundation regularly to avoid breakouts, but the sound of this one, in particular, made me re-consider and I gave it a full shot and tried it in place of my HG CC cream for a couple of weeks. First impressions were mind-blowing, I applied it with a brush as suggested and just watched the foundation glide and blend effortlessly, it has enough coverage to cover my post-inflammatory pigmentation and builds up nicely on areas where I need more coverage, but what I was most impressed with was the finish which is so natural and luminous (I was complimented on how fresh my makeup looked that day!) and it's for sure the most natural-looking foundation that actually provides coverage that I have tried - yes, this is a big statement. I usually use the shade Light in the CC range and went for Light warm 23 which is a tad dark for me, but it's summer I have a bit of a tan and there is nothing a good bronzer can't fix, the undertone is very natural and looks like a real skin tone as I find some warm-toned foundations very yellow this is very well balanced pigment wise.I will definitely get a lighter shade for the winter months because as you might have guessed I'm absolutely loving this and I will continue to use it as my skin has been very happy with it too and it stays on all day with a minimal amount of powder layered on top. I can't really speak for the skincare benefits yet, as my skin has been having ups and downs recently but I'm looking forward to keeping an eye on this and update my review in the future!

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IT Cosmetics Your Skin But Better Foundation + Skincare( 30ml )

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Reviews

IT Cosmetics - Your Skin But Better Foundation + Skincare

IT Cosmetics Your Skin But Better Foundation + Skincare Reviews

Ann

Rebecka

Sakura

Ellen

Gail

Kad07

Colleen

Sweet T

Lola

Olivia - Cult Beauty Staff

Jamroll85

Laura0609

EmmaLou95

emmemmbee

Silvia

Marta - Cult Beauty Staff

Connie

Phèdre

Grace - Cult Beauty staff

Ella - Cult Beauty Staff

LL

Bmor87

Sofie

Fifi

Claire

K

Ines

H.T.

Mitch

Sarah

Tia1960

Amy

Amber

Lucy

Sofia - Cult Beauty Staff

Ellie

Kimi - Cult Beauty Staff

Natalie - Cult Beauty Staff

Syhem - Cult Beauty Staff

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IT Cosmetics

Your Skin But Better Foundation + Skincare
( 30ml )