The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras – and it’s since become a cult favourite. A game-changing, universally flattering selection of eye enhancers, the Superhero Palette lives up to its name – and then some. There are 12 ultra-luxe, age-defying shadows to work with: three ground-breaking ‘Eye Foundation’ eyeshadow base shades, three effortless Superhero Nudes, three contouring Superhero Neutrals and three Superhero Liners for intense definition. Each formula is enriched with hydrolysed collagen, silk, peptides and antioxidants for super-smooth, nourishing colour payoff.
An innovation in eye enhancement, IT Cosmetics’ Superhero Palette is a game-changing way to create flattering, youth-boosting eye looks. It all starts with the palette’s breakthrough ‘Superhero Eye Foundation’ shades, which colour correct, neutralise and smooth skin for perfectly prepped lids. Next up, the Superhero Nudes grant a flawless ‘no make up make up’ look in rose golden ‘Limitless’, toasted taupe ‘Powerful’ and caramel bronze ‘Aura’. To create a contour or cut-crease, there are three Superhero Neutrals – golden ‘Unstoppable’, just-plum silver-toned ‘Superstar’ and rich ruby garnet ‘Fearless’. Finally, there are three intensely pigmented liners for perfect definition – there’s midnight-navy ‘Bold’, rich plum-amethyst ‘Daring’ and deep violet-toned noir ‘Superhero’. Each ultra-luxe shadow shade is formulated with hydrolysed collagen, silk, peptides and antioxidants, plus innovative ‘Superhero Pigment Power Technology’ for a supremely smooth, skin-loving and super-saturated finish. These fabulous formulas will see you through from day to night, whatever you’re up to.
Dust any Superhero Eye Foundation eyeshadow shade onto lid and up to brow bone as your neutralising, color-correcting base
Sweep 1-2 of your favourite Superhero Nudes or Superhero Neutrals shades onto lid to accentuate and brighten your eyes.
Buff any Superhero Liner shade into crease, or line it along your upper/lower lash line for younger-looking, eye-opening results.
Confidence, Magical, Aura, Superstar, & Fearless: Mica, Magnesium Stearate, Hydrogenated Polyisobutene, Dimethicone, Isopropyl Myristate, Polybutene, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Aqua/Water/Eau, Camellia Sinensis Leaf Extract, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Butylene Glycol, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, [+/-: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77499, 77492, 77491), Manganese Violet (Ci 77742), Ultramarines (Ci 77007)]. Pow, Limitless, Powerful, Unstoppable, Bold, Daring, Superhero™: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, [+/-: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77499, Ci 77492, Ci 77491), Manganese Violet (Ci 77942), Ultramarines (Ci 77007)]
You must beto leave a review
By creating an account with our store, you will be able to move through the checkout process faster, store multiple shipping addresses, view and track your orders in your account and more.
If there is an account associated with this email address you will receive an email with a link to reset your password.
Once you have created your new password, you may sign-in.