The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras – and it’s since become a cult favourite. Featuring three mini editions of the brand’s bestsellers, this is the perfect introduction to the game-changing range, or for slipping into your bag for on-the-go touch-ups. Tucked within a sleek white box is the plumpness and radiance-boosting Confidence in a Cream, super-volume Superhero Mascara and universally flattering Brow Power Universal Eyebrow Pencil.
A wonderful introduction to IT Cosmetics’ cult-favourite range, this Introductory Kit stars three of the brands bestselling (and doted on) products in travel-friendly editions. Numero uno is Confidence in a Cream – an impressively fast-absorbing super-cream enhanced with a proprietary ‘Anti-Aging Armour Rejuvenating Concentrate’, which combines collagen, hyaluronic acid, niacinamide, peptides, a super ceramide complex and other high-performance ingredients that plump fine lines and wrinkles, immerse skin in moisture, enhance firmness, smooth uneven texture and reduce the look of pores and discolouration… phewf! Also in the kit is the much-loved Superhero Mascara, a clever formula that was developed with plastic surgeons and acting like ‘skin care for your lashes’. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black ‘cape’ for your strongest, thickest, most defined lash look… ever! Last but certainly not least, IT Cosmetics’ Brow Power Universal Eyebrow Pencil is (rightfully!) adored for its immaculate arch-giving powers. A number one brand bestseller and award winner, this miraculous tool will suit all eyebrows. How, you might well ask? It starts with the universal taupe shade, which adjusts to all hair colours – and completely covers grey – depending on the pressure you apply (apply softly for light hairs and harder for dark hairs). Enriched with biotin, antioxidants and vitamins, the brow-enhancing formula will give you immaculate arches effortlessly. Prepare to become a total IT Cosmetics convert…
Confidence in a Cream: For best results, apply to clean skin in the morning and evening. Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture.
Superhero Mascara: Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.
Brow Power Universal Eyebrow Pencil: Apply softer strokes for lighter hair colours including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spoolie brush through your brows for a natural, polished look.
To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!
Confidence in a Cream: Water, Butylene Glycol, Cyclopentasiloxane, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Ethylhexyl Isononanoate, Hydrogenated Polyisobutene, Caprylic/Capric/Myristic/Stearic Triglyceride, Glyceryl Stearate, Peg-100 Stearate, Polyglyceryl-3 Methylglucose Distearate, Stearyl Behenate, Dimethicone, Pentaerythrityl Tetraethylhexanoate, Biosaccharide Gum-1, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetearyl Alcohol, Palmitic Acid, Stearic Acid, Polyethylene, Peg/Ppg-20/15 Dimethicone, Phenyl Methicone, Portulaca Oleracea Extract, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Extract, Butyrospermum Parkii (Shea) Butter, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sodium Hyaluronate, Hydrogenated Lecithin, Polyquaternium-51, Niacinamide, Hydrolyzed Collagen, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Carbomer, Peg-150 Distearate, Ceramide Ap, Glycosphingolipids, Glyceryl Polymethacrylate, Meadowfoam Estolide, Sorbitan Isostearate, Squalane, Palmitoyl Pentapeptide-4, Polysorbate 20, Steareth-20, N-Hydroxysuccinimide, Chrysin, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Polysorbate 60, Aleuritic Acid, Yeast Extract, Glycoproteins, Betaine, Hydrogenated Polydecene, Ceramide Np, Allantoin, Colloidal Oatmeal, Retinyl Retinoate, Polylactic Acid, Canola Oil, Cholesteryl Nonanoate, Ascorbyl Tetraisopalmitate, Glycyrrhiza Glabra (Licorice) Root Extract, Chamomilla Recutita (Matricaria) Flower Water, Curcuma Longa (Turmeric) Root Extract, Leuconostoc/Radish Root Ferment Filtrate, Eruca Sativa Leaf Extract, Glyceryl Citrate/Lactate/Linoleate/Oleate, Ceteareth-20, Hydroxypropyl Bispalmitamide Mea, Glycine Soja (Soybean) Sterols, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Santalum Album (Sandalwood) Oil, Chamomilla Recutita (Matricaria) Flower Oil, Caprylhydroxamic Acid, Cetearyl Glucoside, Glucose, Stearyl Stearate, Tromethamine, Citric Acid, 1,2-Hexanediol, Chlorhexidine Digluconate, Potassium Sorbate, Dipropylene Glycol, Lavandula Angustifolia (Lavender) Oil, Citrus Paradisi (Grapefruit) Peel Oil, Cymbopogon Citratus Leaf Oil, Pelargonium Graveolens Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Pogostemon Cablin Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Ethylhexylglycerin, Caramel, Disodium Edta, Phenoxyethanol, Caprylyl Glycol, Limonene, Linalool
Superhero Mascara: Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499)
Brow Power Universal Eyebrow Pencil: Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(Ci 77492, Ci 77499, Ci 77491)
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