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The beauty insiders secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras and its since become a cult favourite. A bestseller for the brand, this award-winning pencil features an exclusive oval tip (that works on thin and thick brows alike) and comes in an ultra-flattering, suits-all taupe shade. The revolutionary, budge-proof formula. Enriched with biotin, antioxidants and vitamins, the brow-enhancing formula will give you immaculate arches effortlessly.
A universally brilliant brow enhancer, IT Cosmetics Brow Power Universal Eyebrow Pencil is (rightfully!) adored for its immaculate arch-giving powers. A number one brand bestseller and award winner, this miraculous tool will suit all eyebrows. How, you might well ask? It starts with the universal taupe shade, which adjusts to all hair colours and completely covers grey depending on the pressure you apply (apply softly for light hairs and harder for dark hairs). The exclusive oval tip works on both thick and thin brows, mimicking the look of real hairs to create a perfectly natural-looking effect aided by the brilliant built-in spoolie brush for blending and polish. The budge-proof formula adheres to skin for long-lasting results, plus its enhanced with biotin, nettle, green tea, grapeseed and vitamins A, B5, C and E, plus proprietary Brow Power Technology to give you your most beautiful brows ever.
Apply softer strokes for lighter hair colours including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spoolie brush through your brows for a natural, polished look.
To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(Ci 77492, Ci 77499, Ci 77491)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Brow Power
- 0.16g
- IT Cosmetics
IT Cosmetics Brow Power Universal Eyebrow Pencil 0.16g (Various Shades)
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£23.00
In stock
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4 instalments of £6.00 with clearpay Learn more
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The beauty insiders secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras and its since become a cult favourite. A bestseller for the brand, this award-winning pencil features an exclusive oval tip (that works on thin and thick brows alike) and comes in an ultra-flattering, suits-all taupe shade. The revolutionary, budge-proof formula. Enriched with biotin, antioxidants and vitamins, the brow-enhancing formula will give you immaculate arches effortlessly.
A universally brilliant brow enhancer, IT Cosmetics Brow Power Universal Eyebrow Pencil is (rightfully!) adored for its immaculate arch-giving powers. A number one brand bestseller and award winner, this miraculous tool will suit all eyebrows. How, you might well ask? It starts with the universal taupe shade, which adjusts to all hair colours and completely covers grey depending on the pressure you apply (apply softly for light hairs and harder for dark hairs). The exclusive oval tip works on both thick and thin brows, mimicking the look of real hairs to create a perfectly natural-looking effect aided by the brilliant built-in spoolie brush for blending and polish. The budge-proof formula adheres to skin for long-lasting results, plus its enhanced with biotin, nettle, green tea, grapeseed and vitamins A, B5, C and E, plus proprietary Brow Power Technology to give you your most beautiful brows ever.
Apply softer strokes for lighter hair colours including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spoolie brush through your brows for a natural, polished look.
To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(Ci 77492, Ci 77499, Ci 77491)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Brow Power
- 0.16g
- IT Cosmetics
Customer Reviews
Top Customer Reviews
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Lovely eyebrow pencil
My favourite eyebrow pencil it’s a neutral colour doesn’t make my eyebrows feel sticky or heavy as I am trying to grow them out
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Good universal shade
It’s a nice eyebrow pencil seems to last well doesn’t feel to thick on the eyebrow as some can feel to heavy on the brows
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Very good
Always I find the most natural long wearing eyebrow pencil
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At last a perfect brow pencil !!!
I love this pencil I have tried many brow fillers often a disappointment in the higher price range For me the colour is perfect for blondes looking so natural and easy to apply as I have very sparse brows this pencil leaves a perfect frame .
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Used this before
I love this eyebrow pen I think it looks really natural when drawing in sparse brows
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Really good
I used this brow pencil for a long time, smooth and easy application, definitely a good pencil. I recently discovered a MUCH cheaper alternative that I now use but this is a great choice if you’re thinking about it!
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Brilliant
Very good colour for a blonde.
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I dunno how it works, but..
Sometimes I think about it: “Ugh! It’s so thick! Hate thick pencils”. But after I use it (in my universal taupe shade) my brows are just perfect. So this pencil is the best of all I’ve ever used.
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Great Natural Colour
I am already on my second pencil...it is very easy to apply and looks very natural. It covers my ageing (thinning and grey) eyebrows perfectly. I have also bought my Mum one and she loves it.
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Great colour, shape but breaks easily
I love the colour of this pencil, matches my darker hair perfectly and the shape of the pencil is lovely for quick brow filling, however.. after using it just twice (very lightly I might add) the product fell right out the pencil! Really disappointed with that especially considering the price of it! I’ve had much cheaper brow pencils and they haven’t ever broken like this.
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