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    Founded by Thea Green – the beauty brain behind the legendary NAILS INC. – INC.redible combines fashion forward, trend led colour with high quality formulations. From holographic gloss and metallic lip paint to a liquid matte that genuinely stays all day, this innovative range manages to be irresistibly ‘swatchable’ yet totally wearable, taking you from selfie to soirée seamlessly. As Green says, ‘When you call a brand INC.redible, the products do have to be incredible! We’ve set the bar high’ – and this (surprisingly affordable) brand does not disappoint.

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