ICONIC LONDON

Having graced the faces of Hollywood’s biggest stars (J.Lo, Ariana Grande and Queen of Pop – Beyoncé!), ICONIC London is famous for glow-giving formulas. Trend-led and cruelty-free, their pigmented eyeshadow palettes, complexion heroes and gleaming highlighters will earn your love too. From everyday glam to fierce night-out looks, meet your new “glow-to” make up brand.

SHOP ALL ICONIC LONDON

SHOP ICONIC LONDON BY CATEGORY

ICONIC LONDON BESTSELLERS

ICONIC London Instant Sunshine Bronzing Drops 13ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
£22.00

ICONIC London Underglow Blurring Primer 27ml

4.12 Stars 26 Reviews
£25.00

ICONIC London Lit and Luminous Baked Highlighter 16g

BACK IN STOCK

Back by popular demand, move quick to get this beauty hero before it sells out again.
SHOP NOW
£25.00

ICONIC London Triple Threat Mascara - Black 9ml

4.03 Stars 33 Reviews
£22.00

ICONIC London Concealer Duo Brush

4.75 Stars 8 Reviews
£20.00

ICONIC London Multi-Use Sculpting Contour Palette

4.75 Stars 4 Reviews
£36.00

ICONIC London Tan and Buff Brush

4.0 Stars 2 Reviews
£20.00
SHOP ICONIC LONDON BY CATEGORY

ICONIC London: Illuminator

Everyone’s raving about this super-glowy, super-concentrated highlighter. Discover the must-have, illuminating elixir that will take your highlight game to epic new heights.

DISCOVER ICONIC LONDON

Inspired by her passion for make up and the vibrant energy of London’s streets, make up artist, Jade Elliot, launched ICONIC London to create glow-bestowing formulas that empower people to look and feel their very best. Thanks to their range of complexion-contouring heroes, shimmering palettes and pro-worthy make up brushes, they’ve quickly become one of the most Insta-famous brands for everything from everyday must-haves to ICONIC night-out looks.

A-LISTER APPROVED
ICONIC by name and iconic by nature, join the likes of J.Lo, Ariana Grande and Beyoncé who have all adorned their faces with the brand’s cult formulas. If they’re good enough for them, they’re certainly good enough for us…

FLAWLESS FINISH FORMULAS
Team the brand’s flawless formulas with their MUA-approved make up brushes and perfect that seamless, selfie-ready skin in minutes. Totally blendable and highly pigmented, their products leave their rivals for dust.

CRUELTY-FREE
ICONIC London believe no animal should be harmed in the making of their products. They’re totally, and proudly, cruelty-free.