ICONIC LONDON

Having graced the faces of Hollywood’s biggest stars (J.Lo, Ariana Grande and Queen of Pop – Beyoncé!), ICONIC London is famous for glow-giving formulas. Trend-led and cruelty-free, their pigmented eyeshadow palettes, complexion heroes and gleaming highlighters will earn your love too. From everyday glam to fierce night-out looks, meet your new “glow-to” make up brand.

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ICONIC LONDON BESTSELLERS

ICONIC London Rollaway Glow 8ml (Various Shades)

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4.55 Stars 11 Reviews
RRP: £25.00
£20.00

ICONIC London Prep-Set-Glow 120ml (Various Shades)

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4.28 Stars 156 Reviews
RRP: £24.00
£19.20

ICONIC London Illuminator 13.5ml(Various Shades)

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4.61 Stars 149 Reviews
RRP: £32.00
£25.60

ICONIC London Concealer Duo Brush

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5.0 Stars 7 Reviews
RRP: £20.00
£16.00

ICONIC London Velvet Smooth Pore Refining Primer 30ml

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RRP: £24.00
£19.20

ICONIC London Underglow Blurring Primer 27ml

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4.08 Stars 25 Reviews
RRP: £25.00
£20.00

ICONIC London Triple Threat Mascara - Black 9ml

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4.03 Stars 33 Reviews
RRP: £22.00
£17.60

ICONIC London Silk Glow Duo - Rose Glow

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4.61 Stars 18 Reviews
RRP: £34.00
£27.20

ICONIC London Lit and Luminous Baked Highlighter 16g

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RRP: £25.00
£20.00

ICONIC London Enrich and Elevate Mascara - Black 7.5ml

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4.39 Stars 18 Reviews
RRP: £22.00
£17.60

ICONIC London Radiance Booster 30ml (Various Shades)

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4.53 Stars 40 Reviews
RRP: £32.00
£25.60

ICONIC London Multi-Use Cream Blush, Bronze and Highlight Palette

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1.0 Stars 1 Reviews
RRP: £38.00
£30.40

ICONIC London Multi-Use Palette and Cheek Glow Brush

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2.0 Stars 1 Reviews
RRP: £46.40
£37.12

ICONIC London Sheer Blush 12.5ml (Various Shades)

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3.86 Stars 57 Reviews
RRP: £21.00
£16.80

ICONIC London Tan and Buff Brush

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4.0 Stars 2 Reviews
RRP: £20.00
£16.00

ICONIC London Smokey Eye Duo Kajal (Various Shades)

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RRP: £20.00
£16.00

ICONIC London Kissed by the Sun Multi-Use Cheek Glow 5g (Various Shades)

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4.69 Stars 29 Reviews
RRP: £25.00
£20.00

ICONIC London Fuller Pout Sculpting Liner Liner 1.03g (Various Shades)

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4.83 Stars 18 Reviews
from £12.00
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ICONIC London: Illuminator

Everyone’s raving about this super-glowy, super-concentrated highlighter. Discover the must-have, illuminating elixir that will take your highlight game to epic new heights.

DISCOVER ICONIC LONDON

Inspired by her passion for make up and the vibrant energy of London’s streets, make up artist, Jade Elliot, launched ICONIC London to create glow-bestowing formulas that empower people to look and feel their very best. Thanks to their range of complexion-contouring heroes, shimmering palettes and pro-worthy make up brushes, they’ve quickly become one of the most Insta-famous brands for everything from everyday must-haves to ICONIC night-out looks.

A-LISTER APPROVED
ICONIC by name and iconic by nature, join the likes of J.Lo, Ariana Grande and Beyoncé who have all adorned their faces with the brand’s cult formulas. If they’re good enough for them, they’re certainly good enough for us…

FLAWLESS FINISH FORMULAS
Team the brand’s flawless formulas with their MUA-approved make up brushes and perfect that seamless, selfie-ready skin in minutes. Totally blendable and highly pigmented, their products leave their rivals for dust.

CRUELTY-FREE
ICONIC London believe no animal should be harmed in the making of their products. They’re totally, and proudly, cruelty-free.